12 Dec 1997
| by POPPY BRECH
Following its award-winning Two Minute Silence campaign in 1996,
research carried out...Following its award-winning Two Minute Silence campaign in 1996,
research carried out by the Legion showed that 97 per cent of people
aged between 15 and 24 wished to observe the Silence every year. The
Legion decided to capitalise on this interest in remembrance by making
young people ...
12 Dec 1997
| by JILL COOMBER, co-founder of Grant Butle
.
The Agency Report could have been rather pointless - just another piece
of research masquerading ...
. Employing an independent research company was
not only sensible, it was essential. (As we all know, it takes only one
piece of partisan research to make journalists turn away in hordes from
our clients ...
12 Dec 1997
| by MARK HUNTER
Stephen Phair explains: There s a lot of
sophisticated research done in this area which suggests ...
,practice nurses and school nurses. Once a year extensive
research is carried out with a panel of experts from ...
the research is
that pregnant women and new mothers are particularly receptive to
educational messages ...
12 Dec 1997
| by ROBERT GRAY
in the media relations campaign.
Research carried out by Harris Research among Surrey businesses after ...
05 Dec 1997
| by MARY COWLETT
Research by the PRCA has found that agencies are luke-warm about
the value of PR degrees...Research by the PRCA has found that agencies are luke-warm about
the value of PR degrees
Anna Fairbairn
IPR student group chairman
It depends what degrees other graduates hold. People from English and
journalism courses could rank as highly as PR graduates. But having a PR ...
05 Dec 1997
| by MARY COWLETT
Over the past four years, the Imperial Cancer Research Fund (ICRF)
has conducted a study of over...Over the past four years, the Imperial Cancer Research Fund (ICRF)
has conducted a study of over ...
from 21 countries and analysed over 90 per cent of the
published research on the topic. The findings ...
, the media got the information it wanted.
Client: Imperial Cancer Research Fund
PR Team: In ...
05 Dec 1997
| by JULIETTE GARSIDE
Shandwick International has joined with market researcher MORI
International to launch a worldwide...Shandwick International has joined with market researcher MORI
International to launch a ...
to help to plan and test the effectiveness of PR campaigns using
qualitative research, as well as media analysis.
MORI-owned evaluation company Test Research will operate the system in
the UK ...
05 Dec 1997
| by GRAHAM WILLIAMS, director of external a
research will eventually outweigh the benefits.
In that sense, the task facing evaluators is like ...
intranet system, uses techniques like
pre-campaign research and planning, media analysis linked to demographic
data, and attitudinal research among target audiences afterwards.
None of this is rocket ...
05 Dec 1997
| by SUE BEENSTOCK
Chace, director of recruitment agency The
Works and director of strategic research consultants AMR ...
05 Dec 1997
| by STEPHEN ARMSTRONG
researching this we found that most clubbers were more
interested in the feeling of the whole clubbing ...
to remove filters