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PR measurement guide 'rejects' single definitive method

06 Jun 2013 | by John Owens

research and analytics . ...

Cilla Snowball urges ad industry to support women

06 Jun 2013 | by Louise Ridley

to launch their own businesses. The research stressed the need for more opportunities for women ...

Diageo luxury spirit brands Johnnie Walker and Tanqueray up for grabs

06 Jun 2013 | by Loulla-Mae Eleftheriou-Smith

Spirit Research. In December 2012, Diageo signed male supermodel David Gandy as the new brand ...

How terrorism hijacked modern communications

06 Jun 2013 | by Alex Benady

. 'Without mass communication this was simply a murder,' says Raffaello Pantucci, senior research fellow at the Royal United Services Institute, a think-tank engaged in defence and security research. 'They ... Usama Hasan Senior researcher, The Quilliam Foundation (a thinktank focused on counter ...

Authenticity: the real deal

06 Jun 2013 | by Rory Fletcher, Cohn & Wolfe

considering their importance in building positive brand perceptions and loyalty. Our research, carried out ...

Ogilvy, Unity and Cancer Research UK win big at CIPR Excellence Awards

04 Jun 2013 | by PRWeek reporter

Ogilvy, Unity and Cancer Research UK were the big winners at this year's CIPR Excellence Awards...PR professionals attending last night s awards ceremony watched Ogilvy pick up top honours in the global, corporate and business communications, and integrated categories for its Gnome Experiment campaign. Unity and Cancer Research UK s R UV Ugly won two awards for best not-for-profit and best ...

On the agenda: Avatars could help treat schizophrenia

03 Jun 2013 | by Loulla-Mae Eleftheriou-Smith

In more detail The Wellcome Trust has granted researchers at University College London (UCL ... , the grant will allow the researchers to conduct a larger, randomised study and refine this form of therapy. PR strategy The Wellcome Trust organised a press briefing to give the researchers the opportunity ...

PRWeek TV: 'Agency agnostic' clients giving PR shops bigger digital role

28 May 2013 | by Lynsey Barber

Following research revealing that PR agencies are winning digital work from specialist agencies , Bell Pottinger Wired MD James Thomlinson and Brands2Life director Alex Pearmain told PRWeek TV this was increasingly a result of clients becoming agency agnostic . Thomlinson said: Clients are becoming savvy ...

'Ello, 'ello, 'ello, police reputation rises

28 May 2013 | by Alex Benady

The British public feels positively towards the police, despite a wave of negative media stories, according to latest research. The PRWeek/OnePoll reputation survey revealed the majority of the British ... conducted by global research agency OnePoll How I see it Tim Morris, associate director, Linstock ...

News round-up: Rambling, Sunseeker and Fat Face

24 May 2013

. Earlier in her career, Hill was a researcher for Conservative MP Richard Ottaway. Bell Pottinger ... industry to commission research, education and treatment on the issue of problem gambling. The agency ...

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