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The future for social brands

but what is it adding to your brand? A well known mobile phone company recently conducted research ... into the hands of consumers. Recent research has shown that 68 per cent of customers trust reviews more when ...

'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms

of speed. How do you measure the sponsorship ROI? It s a combination of placement and research. We ... research with the public before, during and after to find out if they know about the brand. We also still ...

Reputation Survey: Mobile phone firms struggle to connect

services in the UK, but its brands Orange and TMobile are less popular than rival O2, new research reveals ... innovative. Survey of 2,000 members of the public conducted by global research agency OnePoll ... are not brand loyal, which is a finding that was echoed by research we conducted recently. The PRWeek ...

Why PRs are gatecrashing the marketing party

communications, in which case PR professionals are just as capable as marketers,' says CIM director of research ...

Adidas and BA ahead in Olympic sponsors' brand race

the public most associates with the Games, according to the latest PRWeek/OnePoll research....of 2,000 members of the public conducted by global research agency OnePoll ...

Crisis management: brand marketers caught in the middle

to their consumers via polling, qualitative research or tracking online sentiment will know when the time is right ...

A failure of creativity?

Jackson. But PROs also need to improve their research and insight capabilities. The best way to persuade a client to adopt a different idea is to have evidence and research that shows an approach ... with the strategy and planning teams, who handle audience profiling, insight and research. They will come up ...

Reputation Survey: The BBC - A mixed reception for Auntie Beeb

. Survey of 2,000 members of the public conducted by global research agency OnePoll. Also read: BBC ...

The real cost of pitching

shouldn't need to go for big pitches all the time. You can do your research by paying attention to big ...

Do you need a degree to work in PR?

that gives a person an added maturity as well as research and writing skills, especially if they have ... top quartile of universities in terms of research', such as Oxford, Cambridge, Durham, Edinburgh ...

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