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DDB London leads 2009 D&AD Awards nominations

29 Apr 2009 | by Matt Williams

, Droga5's "The Great Schlep" campaign for the Jewish Council for Education and Research, and the Nike ...

IAB issues new guidelines for online video advertising

29 Apr 2009 | by Ian Darby

on issues of research, measurement and creativity around video advertising. Robert Black, the chair ...

Twitter users abandon website after one month

29 Apr 2009 | by Dan Leahul

signing up for the service, says new research....of Twitter continues to skyrocket, growing more than 100% since March, but new research shows ... of primary research at Nielsen Online, said: "Twitter has enjoyed a nice ride over the past few months ...

Social networking business models to shift in 'colonisation' era

28 Apr 2009 | by Jennifer Whitehead

Normal 0 Forrester Research's 'The Future of the Social Web' report looks forward to an era of "social colonisation" on the web, as people who have multiple identities on the web via sites like LinkedIn and MySpace adopt the OpenID system -- currently being developed by web giants ...

Survey claims 'one in ten women read email newsletters'

24 Apr 2009 | by Nikki Sandison

-fareast-language:#0400; mso-bidi-language:#0400;} Research email marketing specialist Emailvision found ...

Microsoft posts quarterly decline as PC sales fall

24 Apr 2009 | by James Quilter

cuts in divisions including research and development and marketing. Microsoft chief operating officer ...

Andrew Walmsley on Digital: The new semantics

21 Apr 2009

to codify the relationship between concepts. Thus, he permitted researchers to discover related facts simply ...

Comparethemarket.com introduces nerdy meerkat character

21 Apr 2009 | by Joe Thomas

%. Hitwise research also shows that since the campaign's launch, hits on the website have increased, giving ...

Fox tests ROI of a YouTube homepage takeover to push X-Men Origins: Wolverine

21 Apr 2009 | by Fiona Ramsay

LONDON - 20th Century Fox is launching research into the effectiveness of homepage takeover ads.... Research last year conducted with Motorola and its agency Mindshare, and General Motors Europe, found users ... , Fox and Google will also conduct joint research into the effectiveness of the homepage ads in raising ...

Paid-for search suffers as brands reduce online spend

21 Apr 2009 | by Fiona Ramsay

to research conducted by Efficient Frontier....be explained in part by advertisers becoming better at targeting consumers. IAB head of research Nicki Lynas ...

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