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Adeye acquires social messaging platform

Adeye will maintain the Storyz offices in Australia for business development and sales, but will move research and development to its headquarters in London. Storyz was developed as a mobile and web-based application that allows brands to strike up relationships with people by running contests focused on sharing ...

Internet users lack knowledge of behavioural targeting

The research published today also shows that 81% of users do not know that they have the right to opt out from the technology. On the plus side for supporters of behavioural advertising, 74 ... , conducted by researchers at the University of Pennsylvania and the University of California. That research ...

PPA's Sarah Tunstall leaves to join Fresh Egg

in September last year and involved a consolidation of the PPA's research departments into a single research ...

Online reviews key to purchase decisions

LONDON - Two new pieces of research show the importance which UK consumers ascribe to checking...sites, while 24% were strongly opposed to the concept. In a separate piece of research, 84 ...

Essence designs Shine event website for Cancer Research UK

LONDON - Digital agency Essence has designed and built a website for Cancer Research UK to support...fundraising website for Cancer Research UK earlier this year. ...

Online finance tool closes in on official launch

to complete a two-year research and development phase. Money Dashboard said it is initially concentrating ...

Nokia sues Apple over patent infringements

about 40bn in research and development during the last two decades in mobile communications ... ground to the iPhone and Research in Motion's Blackberry. Apple sold 7.4 million iPhones in the third ...

WSJ.com introduces premium paid content model

be reluctant to pay for content. That reluctance was highlighted again in fresh research this week, from Lightspeed Research, that said Nine out of ten UK consumers would never pay for news stories online no matter ...

Fox's fake 'biscuit safety board' taken seriously by council workers

of the site the BBAB is actually backed up by some genuine research into biscuit-related injuries ...

Online ads' ROI best for finance

, according to research compiled by Brand Science for Clear Channel Outdoor....The research showed that ads generate 1.89 of revenue for every 1 spent online, 1.80 for every pound spent on press, 1.60 for every pound spent on outdoor and 1.59 for every pound spent on TV when production costs are not taken into account. Outdoor makes press and online work harder, with extra outdoor ...

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