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Andrew Walmsley on Digital: Moving with the times

,000 different body signals. Research suggests that the face is capable of more than 250,000 expressions, while 5000 distinct hand gestures have been identified. Some researchers in this field believe that non ...

Andrew Walmsley on Digital: TV on the web is breaking down walled gardens

Thinkbox research project reported that 12% of UK homes connect a computer to the TV. However ... , associate professor of marketing at the Stanford Graduate School of Business, carried out research ... have to rise by at least 25%. The research also found that film-goers who buy tickets online ...

Andrew Walmsley on Digital: comparing online and tradtional media spends

to the biannual online adspend study by the IAB, PricewaterhouseCoopers and the World Advertising Research Centre ...

Andrew Walmsley on Digital: Travel problems

and Compete, the US consumer panel, showed significant shifts in research and purchase behaviour, as consumers ... to research travel are visiting fewer sites on average, those who make a purchase are looking at more sites ... are really making any effort to reflect how consumers make decisions in this market. Research run ...

Andrew Walmsley on Digital: brands tend to obess with digital measurement

happening. Forrester recently published some research showing how social media specialists ranked ...

Andrew Walmsley on Digital: brands make a hash of using Twitter

research, networking and customer acquisition strategy. Starbucks uses Twitter primarily as a customer ...

Andrew Walmsley on Digital: Losing cash on delivery

/security issues' (25%). Last month, Verdict Research published its 'UK e-retail 2009' report. While it predicted a ... . However, in ethnographic research conducted by Generator over the past two years, another picture has ... , the way these charges are presented is crucial. Specifically noted time and again in research sessions ...

Andrew Walmsley on Digital: A point of social etiquette

, and pronto. A research project by Workplace Media, a US ad agency that specifically targets people while ...

Andrew Walmsley on Digital: marketers can tap into crowdsourcing

to bring research and development challenges to inventors and scientists across the world. Procter Gamble ...

Andrew Walmsley on Digital: A vote for the straw poll

, you can push your question out faster and to more people, making it useful as a preliminary research ... to be an evangelical preacher. Ask500People is part of a movement that is changing the face of planning and research. Research has for years been fuelled by a toolkit that values accuracy over speed, research is the slow ...

 

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