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LONDON - WPP's MindShare has appointed Andy Farr, the chief research officer at its sister company...purchase behaviour was one of the central planks of Group M's recent channel planning research, Connections ... of the industry's leading research approaches. It's great to be able to bring in someone of his talent. His work ...
-generated content platform came as a result of watching how its audience was consuming media. Research showed two ... existing conversations, and communities are also a great market research tool. There is also a lot ... brands - A new market research tool - And a new way to build a closer relationship with your target ...
of channels. Dennis Publishing's next project, codenamed Monkey, is being researched online. It will have ...
year, according to Nielsen Media Research. The latest Audit Bureau of Circulations figures showed ...
the rise in circulation can be attributed to the research it carried out into its readers and the wider market. "As a result of this research, we enhanced some areas of the magazine, such as fashion, real life ...
. "That area of the market is exceptionally tough," she says. "We have done a lot of research and found ...
after the internet. Research from the Direct Marketing Association and the Association of Publishing ...
four months of research, we are revamping the magazine, playing to its monthly strengths and the Marie ...
to Nielsen Media Research. The latest Audit Bureau of Circulations figures showed Pick Me Up lost 11 ...
The US ad industry is divided over the use of Nielsen Media Research's system that measures ad.... This is all set to change when the independent audience measurement company Nielsen Media Research starts ... ." Alan Wurtzel, the president of research and media development at the NBC network, agrees. "Commercial ... , the executive vice-president and director of insights, research and accountability at MediaVest, says. "We want ...
