Search results for "Research

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McCann WorldGroup wins $40m mobile telecoms work

include McCann-Erickson for advertising creative, Universal McCann for media planning, buying and research ...

Fast food out but tribes and anti-glamour in for 2003

-owned companies; and young people embracing energy drinks and narcotics. The research looks at what the global ... Trendspotting and Research team and a group that the company describes as a "global panel of Stargazers ... predicts that people will seek out the genuine, and reject quick fixes. Research shows that consumers ...

Agency of Year 2002 accolade goes to Mother

Consultancy; for new media, Agency Republic; for market research, Ipsos UK; for telemarketing, BeCogent ...

Watchdog rejects humour claims for punching ads

cause offence to the general public and the campaign was tested via focus group research prior ...

Superbrands case studies: Orange

is rapid. According to Key Note Research, the total value of the sector increased from £2.75bn to £6.86bn ...

OPINION: How marketing insights let IBM transform itself

strategy. According to new research from business research organisation The Conference Board, the biggest ...

MSN 8 to launch in UK with biggest online campaign

to extract more value from its MSN user base and comes as part of its £1.9bn investment in research ...

Greenpeace says Esso boycott working

New figures from Mori Social Research found the number of petrol buyers who say they regularly use Esso pumps has fallen by about a quarter since the boycott was launched last year. The boycott was launched after Esso parent ExxonMobil, the world's largest oil company, was accused of scuppering the Kyoto ...

General Electric names advertising chief

Hu replaces Richard Costello, who leaves General Electric in September to launch his own brand and research consultancy. She will report to Beth Comstock, corporate vice-president of communications, and takes responsibility for branding and marketing communications, working with all of GE's business units ...

Diesel and DKNY voted coolest brands

and the photographer Rankin. The research was compiled from interviews with 292 18- to 30-year-olds across the UK ...

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