18 Dec 2002
| by Jennifer Whitehead,
include McCann-Erickson for advertising creative, Universal McCann for media planning, buying and research ...
17 Dec 2002
| by Jennifer Whitehead,
-owned companies; and young people embracing energy drinks and narcotics.
The research looks at what the global ...
Trendspotting and Research team and a group that the company describes as a "global panel of Stargazers ...
predicts that people will seek out the genuine, and reject quick fixes.
Research shows that consumers ...
11 Dec 2002
| by Jennifer Hiscock,
Consultancy; for new media, Agency Republic; for market research, Ipsos UK; for telemarketing, BeCogent ...
04 Dec 2002
| by Jennifer Whitehead,
cause offence to the general public and the campaign was tested via focus group research prior ...
18 Nov 2002
is rapid. According to Key Note Research, the total value of the sector increased from £2.75bn to £6.86bn ...
14 Nov 2002
| by LAURA MAZUR, a business writer
strategy.
According to new research from business research organisation The Conference Board, the biggest ...
24 Oct 2002
to extract more value from its MSN user base and comes as part of its £1.9bn investment in research ...
05 Sep 2002
| by Joe Gill,
New figures from Mori Social Research found the number of petrol buyers who say they regularly use Esso pumps has fallen by about a quarter since the boycott was launched last year.
The boycott was launched after Esso parent ExxonMobil, the world's largest oil company, was accused of scuppering the Kyoto ...
12 Aug 2002
| by Staff,
Hu replaces Richard Costello, who leaves General Electric in September to launch his own brand and research consultancy.
She will report to Beth Comstock, corporate vice-president of communications, and takes responsibility for branding and marketing communications, working with all of GE's business units ...
05 Aug 2002
| by Jennifer Whitehead,
and the photographer Rankin.
The research was compiled from interviews with 292 18- to 30-year-olds across the UK ...