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CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

competition in the market. The only issue for us has been readership research, which always takes a while ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

competition in the market. The only issue for us has been readership research, which always takes a while ...

ADWATCH: TV viewers warm to new telecoms ads from British Gas British Gas' latest ads are promoting its foray into the telecommunications market.

, as research has shown that people are willing to accept that utilities companies are now providing more home ...

Best Buy names VP of media and advertising

RSCG Tatham where she handled media research and planning, and buying for numerous retail brands ...

CAMPAIGN.I: Virgin Radio recruits ten advertisers for online audio service

people to the site. Rajar research shows that 2.4 million adults have visited a UK radio station ... , according to Arbitron, the online research company. ...

PERSPECTIVE: Dotcoms can't afford to ignore the reality of sound advertising

much invented the idea of the research company back in 1923. So one of his legacies is that Millward ... . Or magazine, even. So what are these basics that dotcoms are ignoring? Research, for one thing: why should internet entrepreneurs bother with tiresome and costly research when they are convinced that they have ...

Initiative Media launches online advertising offshoot

and web-based customer relationship marketing, FastBridge will tap Initiative's research and online ...

CAMPAIGN.I: News in Brief

. FT.com has hired Robert Santiago to develop its premium business research service, askFT. Formerly ... development of askFT. The pay service enables browsers to use FT.com's researchers to retrieve business ...

SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says

has matured so rapidly, Jupiter Research refers to it as 'the most developed and sophisticated online ... benefits of the region's enthusiasm for the internet. According to Jupiter Research, the Scandinavian ... acquisition to customer retention. Jupiter Research cautions that Scandinavian online players will have ...

HOTLINE

-general of the British Market Research Association at the begin-ning of next year. The BMRA has decided to appoint a ...

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