18 Dec 1998
| by KEN GOFTON
to try to build brands, he says. Through research we ve
identified the three things our brand should ...
03 Dec 1998
| by IAN DARBY
.
The utility is researching its 19 million customer base and thousands of
employees through questionnaires ...
and
please its customers.
Research unveiled at the conference revealed that 71% of chief
executives ...
to their companies over the next three
years (Research International).
...
03 Dec 1998
| by HARRIET MARSH
at information
technology and telecoms research specialist Ovum. It is by keeping
prices low that it makes ...
has done no research into UK
consumer perceptions, in the US Microsoft is blitzing TV screens ...
26 Nov 1998
| by LISA CAMPBELL
The Mirror Group is testing internet research technology which
allows advertisers to target...The Mirror Group is testing internet research technology which
allows advertisers to target consumers according to the time of day.
The software, called NetOutcome Researcher and first revealed in
Marketing (May 28), allows online advertising to operate in the same way
as TV or radio for the first time ...
26 Nov 1998
| by IAN DARBY
to NOP research carried out exclusively for
Marketing. Nearly three-quarters (71%) of consumers are more...to NOP research carried out exclusively for
Marketing. Nearly three-quarters (71%) of consumers ...
was European marketing manager.
Omnicom is planning to buy a market research firm within the next year,
taking it into direct competition with arch rival WPP, which owns
Research International, Millward ...
12 Nov 1998
| by STEVE BELL
and eerie Cluedo
scenes, and are aimed primarily at women with children.
Research suggested that 63 ...
22 Oct 1998
| by LISA CAMPBELL
.
This is a brave admission, particularly at the moment, as no firm
marketing plans are in place. Research ...
01 Oct 1998
| by ROBERT MCLUHAN
and in-store tryouts for hi-fis,
are also offered.
Our research shows that people have a clear ...
to out-of-town superstores, according to a recent report by
Verdict Research.
PC World has also ...
01 Oct 1998
| by ROBERT GRAY
or be crushed by the giants.
Research from MarketLine International found that 4.2 million domestic ...
24 Sep 1998
| by DANNY ROGERS
follows research showing that 75% of IT projects
run over time and budget.
Advertising by Bozell ...