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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

to try to build brands, he says. Through research we ve identified the three things our brand should ...

Centrica boosts charity support

. The utility is researching its 19 million customer base and thousands of employees through questionnaires ... and please its customers. Research unveiled at the conference revealed that 71% of chief executives ... to their companies over the next three years (Research International). ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

at information technology and telecoms research specialist Ovum. It is by keeping prices low that it makes ... has done no research into UK consumer perceptions, in the US Microsoft is blitzing TV screens ...

NEW MEDIA: Mirror times its web site traffic

The Mirror Group is testing internet research technology which allows advertisers to target...The Mirror Group is testing internet research technology which allows advertisers to target consumers according to the time of day. The software, called NetOutcome Researcher and first revealed in Marketing (May 28), allows online advertising to operate in the same way as TV or radio for the first time ...

STOP PRESS

to NOP research carried out exclusively for Marketing. Nearly three-quarters (71%) of consumers are more...to NOP research carried out exclusively for Marketing. Nearly three-quarters (71%) of consumers ... was European marketing manager. Omnicom is planning to buy a market research firm within the next year, taking it into direct competition with arch rival WPP, which owns Research International, Millward ...

Hasbro CD-ROM games to debut in TV campaign

and eerie Cluedo scenes, and are aimed primarily at women with children. Research suggested that 63 ...

PROFILE: Game for a battle - GILES THOMAS, MARKETING DIRECTOR, SEGA UK

. This is a brave admission, particularly at the moment, as no firm marketing plans are in place. Research ...

ADWATCH: Currys TV ads stress choice - Currys is changing tack with its new TV ads, now on test in the HTV region, and has opted to focus on choice rather than price. Robert McLuhan reports

and in-store tryouts for hi-fis, are also offered. Our research shows that people have a clear ... to out-of-town superstores, according to a recent report by Verdict Research. PC World has also ...

AGENDA: Utility tie-ins signal market battle - The imminent opening up of the market is prompting new utility companies to forge deals to win custom from the old monopolies. Robert Gray reports

or be crushed by the giants. Research from MarketLine International found that 4.2 million domestic ...

New image for Unisys

follows research showing that 75% of IT projects run over time and budget. Advertising by Bozell ...

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