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Scottish Power pushes sponsorship of C4 cancer fundraiser

15 Oct 2012 | by Matthew Chapman

Scottish Power is running a national press campaign to highlight its sponsorship of Cancer Research...Research UK for three years in an attempt to raise 5m as part of the Stand Up to Cancer initiative ...

Branded content: beyond the app

28 Sep 2012 | by Suzy Bashford

how people want to use your product,' he says. The brand spent much time researching how people ...

EDF Energy's Martin Stead on brand love, Zingy and being outgunned by rivals

20 Sep 2012 | by Matthew Chapman

an ignominious zero-rating for its performance in the last three months of 2011, after its research found ...

Which energy brand is most prominent online? Brand barometer

14 Sep 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Trading places: this week's people moves

24 Aug 2012 | by Daniel Farey-Jones

will take on the combined role of sales and marketing director. ( Marketing ) Brian Bloomer , Research ...

Olympic sponsor awareness improved during Games, research claims

20 Aug 2012 | by Matthew Chapman

ICM research on behalf of Third City revealed that less than one quarter (24%) of Britons were able to name any Olympic sponsors when surveyed on 11 and 12 July. In two follow-up surveys during ... their personal brands than their sponsors." The research was conducted online by ICM in July/August 2012 ...

Non-sponsors rein in London 2012 adspend

31 Jul 2012 | by Gemma Charles

Exclusive research by Ebiquity, commissioned by Marketing , has revealed that Unilever, Nestl and MasterCard are among those to have opted not to try to oppose their rivals and Olympic sponsors Procter Gamble, Cadbury and Visa in the marketing stakes, and are, in effect, sitting out the Games. Over ...

Majority of UK consumers 'cannot name Olympic sponsors'

25 Jul 2012 | by Matthew Chapman

the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third

The Influencers: eBay's Olivier Ropars on the future of mcommerce

05 Jul 2012 | by Nicola Clark

an issue? We have done a lot of research about security concerns, and consumers still worry about ...

Orange's Euro 2012 play: behind the scenes

04 Jul 2012 | by Nicola Clark

, increased use of social media by brands does not guarantee increased chat, according to exclusive research ...

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