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of social media is not registered in the Nielsen figures. IAB research has found that advertising ... 's still a lot of research that needs to be done, but the caution with which they are spending online is built on a reasonable research question.' The catch is that research requires data, which in turn ...
models. A report conducted by BofA Merrill Lynch Research suggests that marketing directors should take ... are too low. Regarding the UK market, BofA Merrill Lynch Research challenges a prediction ...
The industry appears resilient, but a deeper look shows that research companies face some...At first glance, this year's market research league table indicates that the industry is living up to the received wisdom that research always survives a recession. While 2008 may have been tough for some ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ...
on TV), the research does, however, underline the enduring power of strong brands. It also serves as a ... of BrandZ. The research shows brands are a valuable asset and, crucially, expresses the success ... .datamonitor.com) and Millward Brown Optimor's own research. Second, it determines the portion of intangible earnings ...
P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ...
