BT aims for brand revival with its big content gamble
30 Nov 2012 | by David Benady
. Michael Underhill, a research analyst at media and telecoms research service Enders Analysis, agrees ...
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The five rules of social media management
08 Mar 2013 | by David Benady
some way down the list. Research by consultancy McKinsey has shown that 70% of the extra value ... through customer care, market research and public relations. Brands are finally moving on from ...
Branded content: beyond the app
28 Sep 2012 | by Suzy Bashford
how people want to use your product,' he says. The brand spent much time researching how people ...
EDF Energy's Martin Stead on brand love, Zingy and being outgunned by rivals
20 Sep 2012 | by Matthew Chapman
an ignominious zero-rating for its performance in the last three months of 2011, after its research found ...
The Influencers: eBay's Olivier Ropars on the future of mcommerce
05 Jul 2012 | by Nicola Clark
an issue? We have done a lot of research about security concerns, and consumers still worry about ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
interpretation by experienced researchers. When used in conjunction with other research methods such as focus groups and depth research, however, social listening tools are proving their worth. Some in the industry ... -media monitoring still has a long way to go, however, to conclusively prove its reliability as a market research ...
Sustainability: The search for a clearer footprint
21 Oct 2011 | by Elisabeth Jeffries
or industry. A plethora of consumer research shows growing public concern: in 1985, 10% of Britons put ...
A Social Adventure: why events need social media
14 Sep 2011 | by Nicola Clark
', the research identified the top five values young people seek in a brand on social media. Truthful ...
Brand Health Check: BlackBerry
07 Jul 2011 | by Rachel Barnes
of parent company Research In Motion (RIM), Jim Balsillie and Mike Lazaridis, both at the helm for almost 20 ... Research In Motion's (RIM) devices have undoubtedly been the king of enterprise email for a decade ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
- should the company buy the latter from Richard Desmond. 69: NATASHA HILL - CANCER RESEARCH UK Hill has pioneered a new approach to advertising at Cancer Research UK, using real cancer patients ...
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