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Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

, Access to Sport, has conducted comprehensive research into how to combat one of the world s biggest ...

Marketing Moments 2012: Obama secures historic second term

06 Dec 2012 | by Nicola Kemp

, a statistic with significance for the market-research industry. The real story, however ...

Creative business rankings

14 Nov 2012

16th November. Mother has captured Caner Research UK's Race for Life account.

The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US

12 Nov 2012 | by Greg Nugent

story that would work nationally, locally and socially. That potent fusion of strategy, research ...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

08 Nov 2012 | by Noelle McElhatton

Brand owner: Ford Established: 2006 Disciplines: Creative, digital, media, CRM, PR, research and others ... and research Agencies include: Y R, VML, MEC, Cohn Wolfe, Kantar, Wunderman Team: IHG Brand owner ... and research Agencies include: O M, Mindshare, Hill Knowlton, Kantar Team: Bank of America Established ...

Top five: The most-shared 2012 Presidential election ads

01 Nov 2012 | by Gordon MacMillan

*** Up This video, endorsed by Super PAC group The Jewish Council for Education and Research (JCER ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

of insights at market research consultancy Edelman Berland, and a former US pollster, says now 'it is a ...

Ofgem proposals will force companies to disclose cheapest option

19 Oct 2012 | by John Reynolds

of consumers who have helped us shape this package through a period of extensive consumer research ...

Subway plots long-distance branded races

16 Oct 2012 | by John Reynolds

partnership between Subway and Heart Research UK. Subway plans to continue the partnership with the charity for the forthcoming races too, which will include half and full marathons. Money raised will go toward Heart Research ...

Scottish Power pushes sponsorship of C4 cancer fundraiser

15 Oct 2012 | by Matthew Chapman

Scottish Power is running a national press campaign to highlight its sponsorship of Cancer Research...Research UK for three years in an attempt to raise 5m as part of the Stand Up to Cancer initiative ...

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