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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

20 Dec 1999 | by STEFANO HATFIELD

or artistic ads. Having worked for George Gallup, he was an early pioneer of the use of market research ...

Campaign Hall of Fame. (Part 2 of 2)

20 Dec 1999 | by CAROLINE MARSHALL

research has gone into making it easy to operate. Good, mmm, good yeah. Even by a complete ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

17 Dec 1999 | by CAROLINE MARSHALL

to make his advertising debut for the Institute of Cancer Research s Everyman campaign ... George Best ... their dishonest claims lost them legal protection ... market researchers get tough on focus group groupies ...

Briefs

16 Dec 1999 | by ANNE-MARIE CRAWFORD

months. He reports to marketing director Paul Woolf. MindShare has launched a research tool ...

PUBLIC SECTOR: Unified front for Lincolnshire districts

10 Dec 1999 | by ED SHELTON

to the findings of the consultation. Bostock Marketing Group has been commissioned to conduct the market research....research. ...

Proposed electoral register ban to get Commons hearing

10 Dec 1999 | by ELEANOR TRICKETT

for the direct marketing industry, first stated in the report made by the Conservative Research Department ...

AMV wins Imperial Cancer Research task

03 Dec 1999 | by ELEANOR TRICKETT

The Imperial Cancer Research Fund has picked Abbott Mead Vickers BBDO to handle an awareness...The Imperial Cancer Research Fund has picked Abbott Mead Vickers BBDO to handle an awareness campaign backed by a budget of up to pounds 2 million. The above-the-line initiative will run ... . Imperial Cancer spends more than pounds 50 million a year on research and employs more than 1,000 doctors ...

DIRECT: Briefs

02 Dec 1999 | by ANNE-MARIE CRAWFORD

The German direct mail market is more efficient and effective for clients than the UK s. Research...The German direct mail market is more efficient and effective for clients than the UK s. Research from mailing firm Pitney Bowes, shows that the average UK household receives 50% more post a week than its German equivalent, yet much of it is non-targeted mail, addressed to either ...

Briefs

02 Dec 1999 | by DANNY ROGERS

appointed Shivani Gupta as head of research planning. Gupta joins from international research firm ... research that revealed haphazard shift systems, high staff turnover and constant scrutiny ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

02 Dec 1999 | by JANE BAINBRIDGE

until the 1950s when it is introduced by Research Services (RSL) for use in the National Readership ...

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