Search results for "Research

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HEA takes hard line on youth smoking

19 Dec 1997 | by JOHN TYLEE

s creative director and his art director, Paul Brazier, devised the films, which are a response to research ...

Shock tactics in HEA smoking ad

11 Dec 1997 | by DANNY ROGERS

of young people smoking have failed. An HEA spokesman said: Research shows that young people ...

ANALYSIS: Will Britain halt EU ad ban? - The controversy continues over UK plans to exempt Formula 1 from an EU-wide ban on tobacco advertising. But as European health ministers meet to vote on the issue, a compromise could yet salvage the situation. Lisa

04 Dec 1997 | by LISA CAMPBELL

except at POS, following research showing that voluntary agreements with tobacco industry ...

THE APG CREATIVE PLANNING AWARDS 1997: PUBLIC SERVICE/CHARITY/GOVERNMENT CAMPAIGN

28 Nov 1997

Education This campaign moved drugs education on from just say no to know the score . Research ... DDB to create a campaign to encourage young people to vote. Research showed young people were ...

Bates Dorland secures APG grand prix for Compaq work

28 Nov 1997 | by EMMA HALL

. J. Walter Thompson was given a gold for the most innovative use of research for its Madame Tussaud ...

THE APG CREATIVE PLANNING AWARDS 1997: INTERNATIONAL CAMPAIGN

28 Nov 1997

. Research showed people disliked vacuuming and tended not to be interested in manufacturers or ads ...

Advertising & Promotion: Condom campaign

27 Nov 1997 | by DRAYTON BIRD

to reduce the embarrassment many young people feel about safe sex. The campaign is backed by research...The Health Education Authority launches a pounds 500,000 radio ad campaign this week aiming to reduce the embarrassment many young people feel about safe sex. The campaign is backed by research showing that more than 25% of 16- to 24-year-olds say they would find it difficult to raise ...

New Labour can show marketers how job’s done

27 Nov 1997 | by WINSTON FLETCHER, chairman, Bozell UK G

s machiavellianism. Like all good marketing men, Blair was guided throughout by market research ...

CAMPAIGN DIARY: RAB hosts a tiny bit of a do in the Great Room

21 Nov 1997 | by MAIRI CLARK

for Radio Research, an award that McArthur launched after seeing Durden talk on the subject at the MRG Conference in Dublin this year. In his winning entry, Makin asked researchers to investigate the way people ...

MBS takes Terrence Higgins media task from All Response

21 Nov 1997 | by HARRIET GREEN

). MBS won on the strength of its extensive research of the target groups: gay men, bisexual men ...

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