14 Nov 2012
16th November. Mother has captured Caner Research UK's Race for Life account.
Cancer Research UK is today (10 September) launching a campaign to introduce its brand refresh...The campaign for Cancer Research UK , created in partnership with Abbott Mead Vickers BBDO ...
by people connected to Cancer Research in some way, including cancer survivors and patients, supporters ...
".
Natasha Hill, director of brand and strategic marketing at Cancer Research UK, said: "Our new advertising ...
Cancer Research UK has appointed Mother to lead its Race For Life account, following a competitive....
Cancer Research UK works with Abbott Mead Vickers BBDO for its separate advertising account. The agency ...
by the Race for Life pitch.
Anthony Newman, product marketing director, Cancer Research UK, said: "We ...
strategy. This is no mean feat.
"We believe Mother will help Cancer Research UK achieve its ambitions ...
08 Dec 2011
| by our Parliamentary correspondent
as a new study by Cancer Research UK confirmed that smoking is the biggest single cause of avoidable ...
executive, Advertising Standards Authority
"Reg Bailey's review and our own research among young people ...
04 Aug 2011
Sara Kimberley is moved every time she watches this Cancer Research ad, by Abbott Mead Vickers BBDO
's one-time research director, was a member of the Government's advisory committee on advertising ...
-to-face debriefs for all agencies competing unsuccessfully for major contracts.
- A central market research database containing thousands of original research reports that is constantly updated. ...
are challenging the way it is being used."
The global media agency network has conducted consumer research ...
consumer. Local insights have to be the foundation for your marketing strategy.
"From our research we ...
virtuous cycle of involvement". He said: "Our research showed that the relationship between paid, earned ...
17 Jun 2011
| by Keith Glasspoole
Advances in research techniques are revealing how people really feel about ads....the marketing research and communications industries (see page 28).
Research often seems to be an Aunt Sally ...
't ignored the research. Yet spending on ad research continues to grow, and we know our approaches ...
advertisers are happy to go on "gut feel", many want the reassurance that research gives them - and ...
21 Apr 2011
| by Matt Williams
Cancer Research UK has appointed AnalogFolk to oversee the advertising for its celebrity...-roster agencies. Nicola Dodd, the head of PR for Cancer Research UK, made the appointment.
AnalogFolk will now ...
.
Cancer Research UK will also run a competition to select two members of the public to join ...
to enter the contest.
Dodd said: "A celebrity challenge is new territory for Cancer Research UK and we ...
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