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Aviva updates global brand strategy

27 Dec 2012 | by Alex Brownsell

" positioning has been developed following a global research project led by global marketing director Jan ...

Churchill stalled by Martin Clunes driving ban

06 Dec 2012 | by Kim Benjamin

' of the endless price-comparison commercials. - Research: what is the consumer take on all this? I bet ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

08 Nov 2012 | by Noelle McElhatton

Brand owner: Ford Established: 2006 Disciplines: Creative, digital, media, CRM, PR, research and others ... and research Agencies include: Y R, VML, MEC, Cohn Wolfe, Kantar, Wunderman Team: IHG Brand owner ... and research Agencies include: O M, Mindshare, Hill Knowlton, Kantar Team: Bank of America Established ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

03 Nov 2012 | by Daniel Farey-Jones

Ten Most Shared Stories on Twitter How often should brands Tweet New research looking ...

Which price comparison site is most prominent online? Brand barometer

18 Oct 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

BrandMAX 2012: What you need to know

10 Oct 2012 | by Noelle McElhatton

on its research panel, possessing 'big data' 'does nothing' for brands in itself, according to Neil ...

Visa tops Facebook brand engagement ranking

03 Oct 2012 | by Sarah Shearman

to research from performance marketing agency iProspect.

Why consumers can bank on brand equity

27 Sep 2012 | by Tracey Follows

. Ownership is everything Research by Loyal3, a firm that developed a web and social platform ...

Which payment system is most prominent online? Brand barometer

21 Sep 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

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