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Briefs

16 Dec 1999 | by ANNE-MARIE CRAWFORD

months. He reports to marketing director Paul Woolf. MindShare has launched a research tool ...

Stop Press

16 Dec 1999 | by ANNE-MARIE CRAWFORD

pounds 15 to Oxfam, NSPCC, Shelter, Imperial Cancer Research Fund and Age Concern. The two ...

Briefs

02 Dec 1999 | by DANNY ROGERS

appointed Shivani Gupta as head of research planning. Gupta joins from international research firm ... research that revealed haphazard shift systems, high staff turnover and constant scrutiny ...

RELATIONSHIP MARKETING AWARDS 1999: The Broadsystem financial, insurance & professional services award

02 Dec 1999

context . For 20 years, Wrigley has supported research to increase the understanding of saliva ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

02 Dec 1999 | by ANDY FRY

. The aim is to reflect Britannia s core brand values: friendly, innovative, mutual and informed. Research ... it helps them understand the benefits of being a member of a mutual company. Further research ... . We researched our readership, so we knew what they wanted in the magazine. You read ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

02 Dec 1999 | by JANE BAINBRIDGE

until the 1950s when it is introduced by Research Services (RSL) for use in the National Readership ...

EDITORIAL: Time to open IR information taps

26 Nov 1999 | by GIDON FREEMAN

. Research done by the Investor Relations Society last year showed that the average in-house IR salary rose ...

Research reveals top three brands for UK managers

25 Nov 1999 | by IAN DARBY

Research by the Value Engineers has revealed the brands that UK s brand managers would most like...Research by the Value Engineers has revealed the brands that UK s brand managers would most like to manage, and which are the turn-offs. Of the top 12 most desired brands, only one was e-commerce-based: Amazon.com. The top three were Virgin, Coca-Cola and Nike, although Coca-Cola also received most ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

25 Nov 1999 | by JANE BAINBRIDGE

market research department, almost unheard of among US businesses before then. It was among ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - The UK is Bank One’s key stepping stone in its bid for European expansion

22 Nov 1999 | by JONAH BLOOM

will compete directly with Egg and the other online banks. Research by Media Monitoring Services ...

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