18 Dec 1998
| by KEN GOFTON
to try to build brands, he says. Through research we ve
identified the three things our brand should ...
04 Dec 1998
| by CAROLINE MARSHALL
with research, only
with the way it was handled. Now, having witnessed a few consumer groups
hard at work mangling ads, I find it impossible to avoid the conclusion
that research itself is flawed when it tries ...
03 Dec 1998
| by IAN DARBY
.
The utility is researching its 19 million customer base and thousands of
employees through questionnaires ...
and
please its customers.
Research unveiled at the conference revealed that 71% of chief
executives ...
to their companies over the next three
years (Research International).
...
03 Dec 1998
of this through
company schemes.
Health insurance research firm Laing It is
apparent that efforts from ...
19 Nov 1998
| by STEVE BELL
screening, and Eileen Folan joined as head of consumer planning and
research for Europe.
PPP story ...
19 Nov 1998
| by SUE BEENSTOCK
.
Research by MORI, conducted for Standard Life last year, backs this
up.
It found that, when asked ...
12 Nov 1998
| by IAN DARBY
and the Kidney
Research Unit for Wales Foundation.
The ads, produced by direct marketing agency JDA ...
12 Nov 1998
| by ALEX BENADY
increases in
market share and profit, says Nick Duggan, a researcher at PIMS.
However ...
08 Oct 1998
| by BINNUR BEYAZTAS
an
IFA .
However, following research in last February into the public s
perception of IFAs, the company has changed its slogan to You would be
better off with an IFA .
Research revealed ...
01 Oct 1998
| by ROBERT GRAY
or be crushed by the giants.
Research from MarketLine International found that 4.2 million domestic ...