Search results for "Research

Showing 1 - 10 of 40 results

Sort results by: date | relevance

1 2 3 4

Search filters:

By Date

  • 1998 Remove filter

By Channel

  • Marketing Remove filter

By Industry Sector

  • Financial Services Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Publication

By News Type

By Discipline

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

to try to build brands, he says. Through research we ve identified the three things our brand should ...

PERSPECTIVE: Consumer groups can’t take place of agency judgment

with research, only with the way it was handled. Now, having witnessed a few consumer groups hard at work mangling ads, I find it impossible to avoid the conclusion that research itself is flawed when it tries ...

Centrica boosts charity support

. The utility is researching its 19 million customer base and thousands of employees through questionnaires ... and please its customers. Research unveiled at the conference revealed that 71% of chief executives ... to their companies over the next three years (Research International). ...

AGENDA: BUPA looks for better health - Healthcare giant BUPA faces a declining share in its stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a strategy to grow and diversify? Claire Murphy reports

of this through company schemes. Health insurance research firm Laing It is apparent that efforts from ...

BUPA hires chief for brand tasks

screening, and Eileen Folan joined as head of consumer planning and research for Europe. PPP story ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

. Research by MORI, conducted for Standard Life last year, backs this up. It found that, when asked ...

Beneficial takes direct TV route

and the Kidney Research Unit for Wales Foundation. The ads, produced by direct marketing agency JDA ...

MARKETING FOCUS: Don’t mention recession - Despite negative forecasts, strong evidence exists that businesses investing in their brands can beat the recession. Alex Benady reports

increases in market share and profit, says Nick Duggan, a researcher at PIMS. However ...

Financial ads to clarify IFAs role

an IFA . However, following research in last February into the public s perception of IFAs, the company has changed its slogan to You would be better off with an IFA . Research revealed ...

AGENDA: Utility tie-ins signal market battle - The imminent opening up of the market is prompting new utility companies to forge deals to win custom from the old monopolies. Robert Gray reports

or be crushed by the giants. Research from MarketLine International found that 4.2 million domestic ...

1 2 3 4
 

Additional Information

Latest jobs Jobs web feed