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Helen Edwards: When bad press comes good

04 Jul 2012 | by Helen Edwards

Publicity , researchers showed that when massive bad-news coverage hits a brand, two opposing forces come ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Customer relationship marketing

13 Jun 2012

research, speaking to existing SFS clients and the organisation's financial advisers, who have a clear view ...

Brand barometer: Car insurers, which one is most prominent online?

18 May 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

despite the negative comments being on a relatively small-scale. 'The idents were researched ...

Barclaycard launches PayTag mobile payment

19 Apr 2012 | by Nick Batten

application, in the Quick Tap wallet. Research carried out on Barclaycard's behalf predicts 3bn worth ...

Helen Edwards: Buy My Face's lesson in brand charm

14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year

of their traditional adspend and invest it in some less predictable places ... - Cancer Research UK put a twist ... to research into cancer.' - Pioneered by US-based producer EggFusion , 'eggvertising' creates another ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

14 Mar 2012 | by Alex Brownsell

technology company,' he says. 'If, on the last day of the Games, you do some research, and you spend 10m ...

Brand barometer: High street banks, which is most prominent on the web?

17 Feb 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words/phrases with each other using online tools (eg Google Adwords). For this research, the audience segmentation ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Non-sponsor Nike is brand most associated with Olympics

15 Feb 2012 | by Matthew Chapman

-performing Olympic sponsor and rival Adidas, according to new research by digital agency Jam....Research on web buzz carried out by BrandWatch, commissioned by digital agency Jam from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand. By contrast, Adidas is only pulling in 0 ...

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