The Year Ahead For...The City
10 Jan 2013
. Paul Richards is the director of equity research, media, at Numis Securities ...
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Sector insight (interactive): home insurance
13 Feb 2013 | by Jane Bainbridge
. AXA. In brand personality research, AXA came out least well, being seen as boring and tired ...
Churchill stalled by Martin Clunes driving ban
06 Dec 2012 | by Kim Benjamin
' of the endless price-comparison commercials. - Research: what is the consumer take on all this? I bet ...
Sir Martin Sorrell: 'I wish the government would have a bigger plan'
08 Nov 2012 | by Noelle McElhatton
Brand owner: Ford Established: 2006 Disciplines: Creative, digital, media, CRM, PR, research and others ... and research Agencies include: Y R, VML, MEC, Cohn Wolfe, Kantar, Wunderman Team: IHG Brand owner ... and research Agencies include: O M, Mindshare, Hill Knowlton, Kantar Team: Bank of America Established ...
Revolution: Search Special Report - Battle of the brands
06 Sep 2012 | by Kim Benjamin
into keyword selection and ad copy to ensure the brand stays top of mind during both research and consideration ... communication campaigns and aiding consumers with research. In an ever-changing and fast-moving market ...
My secret work weapon: A morning jog clears my head and focuses my mind
11 Jul 2012 | by Alex Bannister, Head of customer marketing, Nationwide
My solution is my 30-minute morning run. Research shows the brain is better at producing creative solutions to problems when it is distracted and allowed to 'run' in the background. It's like removing noise from the problem it is too easy to approach things in the traditional way if all the usual ...
MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Customer relationship marketing
13 Jun 2012
research, speaking to existing SFS clients and the organisation's financial advisers, who have a clear view ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
technology company,' he says. 'If, on the last day of the Games, you do some research, and you spend 10m ...
Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax
20 Oct 2011 | by Alex Brownsell
as warm, human and insightful , reflecting research carried out into how Halifax should represent itself ...
Digital Radio: On pause for digital switch
08 Jul 2011 | by Mark Sutherland
, featuring the Iggy Pop puppet from its TV ads. Edwards says research has showed that Swiftcover's brand ...
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