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Think BR: The power of life changing moments

07 Jan 2013 | by Lauren Mattey

in substantial ways, writes Lauren Mattey, research manager, Ipsos UU, Qualitative Research...the power of life changing moments. Lauren Mattey, research manager, Ipsos UU, Qualitative Research ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

03 Nov 2012 | by Daniel Farey-Jones

Ten Most Shared Stories on Twitter How often should brands Tweet New research looking ...

Trading places: this week's people moves

24 Aug 2012 | by Daniel Farey-Jones

will take on the combined role of sales and marketing director. ( Marketing ) Brian Bloomer , Research ...

Think BR: Why Tesco's foray into mortgages is a lot smarter than you think

15 Aug 2012 | by Ian Stockley

for data and custom. Our own research shows that customers are already becoming incredibly savvy ...

Think BR: Which bank should I switch to?

10 Aug 2012 | by Chris O'Brien

them, writes Chris O'Brien, research manager, Ipsos Mori....someone asks who they should switch to. Chris O Brien, research manager, Ipsos Mori ...

Think BR: Trust you? I don't even understand you

05 Jul 2012 | by Liz Doig

or universal. Which may be why research published by Skandia last year showed that fewer than 7% of people in the UK read terms and conditions. The same research found that 43% of people don t read the small print ... , their research showed that consumers believe "transparent and honest business practices" matter more ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

Elkington, director of research and strategy at IAB, said: "The shakedown of the recession ...

PROMOTIONAL FEATURE: Being personal on a massive scale

12 Jan 2011 | by Guy Phillipson

did a lot of research. We are a lifestyle brand and, because a lot of what we communicate is about ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

supply. Research methodology An ICM poll commissioned by McCann Erickson of 1000 Britons, aged ...

Think BR: The need for brand humility 2010

21 Jun 2010 | by Russ Lidstone

spray, a brand whose 2009 TV ad recently topped TNS Research International's ranking of last year's most ...

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