Market research is attempting to change from an interrogative discipline into one that is more conversational. Instead of asking questions that prove what they already know, canny marketers and their research ... much market research are slow, expensive, and lacking in the sort of insight that would enable them ...
The industry appears resilient, but a deeper look shows that research companies face some...At first glance, this year's market research league table indicates that the industry is living up to the received wisdom that research always survives a recession. While 2008 may have been tough for some ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ...
Making your research budget stretch further in a recession is easier said than done...s knowledge. To overcome this, we have set up client research libraries , where a simple search facility ... to a meeting; use it to make sure your research will be as focused as possible. Review the proposed ... with purchasing cheap research. If you look for cheap research, that is exactly what you will get. Duncan ...
LONDON - Market researchers Synovate UK has appointed Stuart Tagg as its new research director....Formerly head of research and market intelligence at Bespoke Communications, Tagg will now work in Synovate's financial and business services sector team. With over 12 years of financial services experience, his new role will include account management and business development along with further ...
after his defection to Research International in 2005....He will rejoin as a research director after quitting as Research International s client group director. Skelton said: I came back to Quadrangle because, quite simply, I missed the kind of projects we ... . At the same time, Robert Griffiths is also joining Quadrangle as a research director. He was previously ...
Forrester Research has identified a three-step process that it says will help companies create...Accountability, was developed by Forrester Research analysts Charlene Li and Chloe Stromberg, with the aim ... Research said that from the companies and individuals canvassed, the most common benefits identified ... response. The full report can be obtained direct from Forrester Research. ...
LONDON - More than 80% of global market research employees expect to increase their use of online...The Online Research Barometer study, which was carried out by the US-based online survey company, found that 87% of market research professionals said they would increase their use of online data ... researchers found time to be an important factor in using online data companies, with competitive pricing ...
LONDON - Lightspeed Research has promoted Seth Ruoss, principal consultant of its Ultimate consumer.... Prior to joining Lightspeed Research, Ruoss was senior vice-president of sales strategies at Bank ... portfolio. In May, the company appointed Michael Gazala, senior vice-president of Forrester Research ...
LONDON - TNS has acquired US-based market research company ABT Associates for an undisclosed sum....worked in the market research industry for more than a decade, will become permanent members of the TNS ... of the ABT Associates financial team to build upon the TNS Finance market research offerings and capabilities. ABT Associates, which was founded in 1965, specialises in applying scientific research, consulting ...
LONDON - Lightspeed Research, the WPP market research company, has acquired US specialist survey...marketing agency Quisma. In October, Lightspeed Research acquired Forrester Research s Ultimate Consumer ...
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