Search results for "Research

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Behind the Rebrand: Virgin Atlantic

in order to maximise impact across social media channels. In research the airline looked at hundreds of You ...

Media Perspective: Tough times ahead for the numerically challenged in media

And then I got shovelled into a university system that didn't like to cross the education streams and ended up in an industry that, despite being founded on research and data, is often wilfully ignorant ... significance, as almost any market research presentation will demonstrate. But I fear for the numerically ...

The Work: Private View

". Cancer Research UK (6) has created a deeply compelling film that will certainly drag you outside of your ... . CANCER RESEARCH UK Project: Giving news Client: Carolan Davidge, director of brand and PR, Cancer Research UK Brief: Raise awareness that through the work that Cancer Research UK does, many people ...

How Integration Can Save Advertising

people. As researchers, we regularly look at integrated campaigns and we know that, come 6pm, the various ... and personal. Observational research is back in fashion. Thanks to behavioural economics and neuroscience ... researched the topic with mums first and then talked to their kids to find out the real truth. Intrepid ...

Media: Things we like

The recent IPA Bellwether Report made for grim reading and its findings were broadly supported by research ...

Best of the blogs

after the multi-tasking ends, Stanford University research shows fractured thinking and lack of focus ... always does things for a reason, with numbers and research behind the reason, so clearly it has something ...

Media: All about ... Google's deals with ad groups

first wave of research focused on online video. But VivaKi has its own ad exchange. 4. And WPP ... and WPP Marketing Research Awards Programme". WHAT IT MEANS FOR ... GOOGLE - The media community has ...

Media: Double Standards - How outdoor is cashing in on new technologies

as content for OOH screens. And our "Passionate Social Networkers" research suggests that, counterintuitively ...

Greater Insight: The online dimension

The web can be a cost-effective and efficient medium for information-gathering, but researchers...The quality debate dominates the online market research industry. Much of the focus ... also stimulated lots of debate in the research industry, and in my opinion this analogy sums it up ... ' research phenomenon, with unskilled questionnaire writers able to apply badly designed and worded scripts ...

Greater Insight: Quid pro quo

research becomes mutually advantageous. Questionnaires need to be clearer, shorter and visually engaging ... in the expectation that they will get some kind of return on their investment of time and effort. The research ... Research. Contact him at Roger.Sant@maritzresearch.co.uk ...

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