26 Feb 2010
This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving. 72 1024x768 Normal 0 false false false
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26 Feb 2010
| by Jimmy Maymann
of integrating it into the existing media mix. In a recent report , advertising research company Nielsen argues ...
? An attentive environment for brand communication Research from Millward Brown indicates that online video advertising can be a powerful advertising platform. Research shows consumers seem to be more receptive ...
26 Feb 2010
| by Daniel Farey-Jones
magazines and comics aimed at teenagers and children. According to recent research about children's media ...
is near the top for 13 to 14-year-old boys. The research comes from ChildWise's annual Monitor report ...
26 Feb 2010
responsible for everything from packaging to product research and
development. The consensus ...
26 Feb 2010
marketing executives unfortunately view trendspotting solely as
desk research - most of the results ...
the ads run alongside. Darren Moore, vice president of research at IAG, will lead the new UK team. Moore ...
24 Feb 2010
| by Andrew Walmsley
% of them maintaining blogs, 57% using Twitter - but they use them to research the stories. Almost as many ...
Facebook, Flickr, Wikipedia and YouTube, and almost half use consumer forums. Significantly, the research ...
24 Feb 2010
| by Mark Ritson
-crisis levels for the next decade. Even after research confirmed that Audi's accelerator problems were caused ...
. An exclusive Marketing survey, carried out in partnership with online market research firm Toluna, found ...
23 Feb 2010
| by Jane Bainbridge
both value and margins have been hit by the discounting culture. Promotional offers Research shows ...
of this sort, yet Mintel research suggests this is not always the case, especially among male diners. 'Fast ...