Search results for "Research

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Media: Double Standards - Following the data trail consumers leave behind

26 Nov 2010

ensure that there is a flow of information around the business where research teams continuously speak ... will see big changes in traditional research as more and more insight becomes available instantly ... -watering. Finding the best way to use mobile research to enhance our knowledge for the benefit of our clients is one ...

Close-Up: Is adland guilty of sexualising kids?

26 Nov 2010

to cover online activity. "If research points to ongoing public concern about this, then we need ...

Brand or bland?

24 Nov 2010 | by Nicola Clark

unveil the findings of exclusive research into the most exciting and the blandest retailers, writes...from the research was that shopping is still viewed by many as entertainment. However, there is a ... that experimental retail spaces are a sure-fire way to connect with consumers, the research indicates that getting ... the need for brands to differentiate themselves in-store has grown. Indeed, the research revealed ...

A question of X appeal

24 Nov 2010 | by Rachel Barnes

survey of 1500 viewers of The X Factor, conducted this month by research firm Brand Driver exclusively ...

Andrew Walmsley on Digital: A lot of buzz about nothing

24 Nov 2010 | by Andrew Walmsley

they report buzz around the term 'Kia Sportage'. On average, 2891 posts were reported over the research period ...

Brand group opposes government's plain packaging for cigarettes plan

22 Nov 2010 | by Daniel Farey-Jones

to recruit smokers", Noble said as far as he was aware, there was no research in the tobacco sector about ...

Media Awards 2010: Best Use of Research

19 Nov 2010

research carried out online to make sure that there was backing for the qualitative findings from the families. The research generated has helped clients as diverse as Wrigley's and Sky to adapt ... /s Yahoo! carried out research showing that consumers like online display advertising but were frustrated ...

Campaign Promotion: Going Global - Beyond the comfort zone

19 Nov 2010 | by Dominic Harrison, head of global trends at Future Foundation

- in both developed and emerging markets. Our proprietary nVision Research programme is now in place in 21 key consumer markets across the globe. Underpinned by robust quantitative consumer research, the service is also enriched by a qualitative research programme designed to bring the everyday consumer voice ...

Media: All about ... Agency/client relationships

19 Nov 2010

for managing change. The centrepiece of the event was industry research, undertaken in conjunction with Ipsos ... . The research, which covered 250 industry stakeholders, also showed that while a majority of clients believe ... channels to deliver a number of messages. Planners are encouraged by IPA TouchPoints research to rank media ...

Media Awards 2010: Best Public Sector and Charities Campaign

19 Nov 2010

with targeting this group and getting them to think about stopping smoking. Research found that making smokers ...

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