Media: Double Standards - 'People want great brands rather than platforms'
29 Oct 2010
research has done much to help us understand and improve radio's effectiveness across the board for clients ...
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opportunity for pubs that are using food to drive their sales. "Research has shown that soft drinks sales ...
research has done much to help us understand and improve radio's effectiveness across the board for clients ...
Five high-street banks feature in the top 20 of the UK's most-trusted brands, based on a poll carried out by Lansons Communications and Opinium Research. Barclays, HSBC and Nationwide, which did not seek financial support from the government during the credit crunch, rank higher than competitors ...
. Karmarama is researching four brand identities, ranging from serious propositions about gender equality ...
The electronics manufacturer is hoping to encourage consumers to spend before Christmas. Included in the brand's VAT cashback offer are products such as e-readers, compact cameras and Blu-ray players. The idea was developed by marketing agency Crayon London after research highlighted consumer concern over ...
and research, public relations and internal communications costs. Virgin Media added 222,100 HD customers ...
, people always come back to the provider they trust the most, and our research says that's us,' he claims ... and unlock all those options, and I think that's what BT does.' James' BT roots in research and insight ... , but our international research has shown that once people have it, they never want to go back.' BT's wi ...
benefits attached to these sorts of campaigns. Our research shows that Sky Rainforest Rescue is boosting ...
research. PwC estimated that the public-sector cuts announced in the Comprehensive Spending Review last ...
. The average payout was 35. - Last year, Consumer Focus published research showing that more than half ...