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State-owned Bank of Scotland launches new identity

29 Jan 2010 | by Alex Brownsell

extensive customer research and know that the Bank of Scotland brand has a strong place in the hearts ...

Trading Places (29 Jan): This week's people moves in advertising, digital, marketing and media

29 Jan 2010 | by Staff

-house marketing and market research and report to Future's publishing director Niall Ferguson . ( Media Week ) ...

Creative Britons

29 Jan 2010

been kicked out of it by research groups: "I get frustrated when our trust is superseded by some fat person in a research group." He thinks that clients are so driven by fear of making a mistake, they don ...

Media: Double Standards - 'Sexy' football still able to excite large audiences

29 Jan 2010

continue to grow, with Sky also enjoying record audiences. A new independent research project ...

Project Canvas kicks off advertising pitch

28 Jan 2010 | by Matt Williams

-on-demand offerings, as well as giving people access to internet content on their TV screens. Research conducted last ...

Binge Britain's brand hangover

27 Jan 2010 | by Nicola Clark

the other". It is an observa tion confirmed by statistics: research suggests that up to 97% of New Year ... for marketers. According to exclusive research from TNS, one in 10 consumers plans to reduce their spending ... between making resolutions and keeping them means that this research should not be taken as a solid ...

Sector insight: Household fresheners

27 Jan 2010 | by Jane Bainbridge

'Occitane, which have successfully extended their scent credentials from perfumes to room fragrances. Research ...

Mark Ritson on Branding: If it ain't broke...

27 Jan 2010 | by Mark Ritson

apparent to brands who commission research on their current slogan only to discover, to their horror ... ', because recent medical research has shown that a pint of the black stuff a day may work as well as aspirin ... research in 2004 confirmed that this ancient tagline outperformed 10 other alternatives. Go on, take me ...

Kantar launches new media unit in response to fragmentation

26 Jan 2010 | by Arif Durrani

LONDON - Kantar, WPP's research specialist, has combined the media assets of TNS, KMR Group...Intelligence, Kantar Audience Measurement (formerly Media Research), TGI Global (including other single ...

Age UK hires Paul Farthing to head marketing

26 Jan 2010 | by Matt Williams

Director of fundraising Paul Farthing will oversee the charity's promotional initiatives and spearhead a 10m marketing push due to break in the spring. He joins from Cancer Research UK, where he was director of high value relationships. As well as raising its profile, Age UK's next major campaign ...

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