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Media Agency of the Year: PHD

10 Dec 2010 | by Nicola Clark

in insight, training and research, and was the majority funder of Omnicom Media Group's ground-breaking research project into the media behaviour of the UK's black, minority and ethnic population. PHD's chief ...

Adam & Eve leads 2010 agency winners

07 Dec 2010 | by Gemma Charles

Teleperformance Market Research Brainjuicer PR Frank PR Experiential RPM Field Marketing ...

Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

. Observational Insight Gymnastics (OIG) OIG is a revolutionary new research technique. OK, so I've just made ... when it comes to research, marketers are curiously captivated by snazzy new techniques with weird ...

Inferno: Not Rocket Science

03 Dec 2010 | by Robin Jaffray, Inferno

research once, somebody said to me that "the world of work today was an idea being handed on from one ...

Brands aim for perfect pitch

01 Dec 2010 | by Rachel Barnes

of the roundtable to gauge opinion on current pitching methods. The research revealed that 58% of brands felt ... that the cost to an agency was lower, from 13,000 to 30,000. The reality, according to the research ...

A question of X appeal

24 Nov 2010 | by Rachel Barnes

survey of 1500 viewers of The X Factor, conducted this month by research firm Brand Driver exclusively ...

New advertising think tank to focus on marketing to children

17 Nov 2010 | by John Reynolds and Daniel Farey-Jones

Credos, the new think tank created by the Advertising Association, is to focus its research...and Channel 4. The priority areas for its research were identified after it conducted a survey of opinion ... and founder of digital communications agency i-level; Fiona Wood, COI board director and head of research ... for the research and consultancy businesses owned by WPP; and Rory Sutherland, vice-chairman of WPP's Ogilvy Group ...

Digital report: Better connected

10 Nov 2010 | by Nicola Clark

, you are missing out.' Persistent prejudice Will Arnold, founder of Apollo Research, which has ... , director of ICM Research, suggests that brands look to create their own closed-research communities ... bloggers Relying on proprietary research tools alone to identify key bloggers is a risky strategy. A ...

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

McCracken is a research affiliate at the Convergence Culture Consortium at MIT. Its function is to explore ...

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

. The average payout was 35. - Last year, Consumer Focus published research showing that more than half ...

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