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Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

. Observational Insight Gymnastics (OIG) OIG is a revolutionary new research technique. OK, so I've just made ... when it comes to research, marketers are curiously captivated by snazzy new techniques with weird ...

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

McCracken is a research affiliate at the Convergence Culture Consortium at MIT. Its function is to explore ...

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

. The average payout was 35. - Last year, Consumer Focus published research showing that more than half ...

Helen Edwards on Branding: No clear line of insight

20 Oct 2010 | by Helen Edwards

Marketers should view with some scepticism the 'insights' presented to them by research agencies...., on the other hand, any of these statements were played back to you by a market research firm, after months ... loftier term. They would be insights. Research agencies used to be content with diligently providing ... they were actually using products and services. Marketing teams, combining data from different research ...

Dressing it up

13 Oct 2010 | by Suzy Bashford

at research company Verdict Consulting, says retailers have no option but to pass on their costs to customers ... the recession. However, the latest research from Mintel has found that one in three adults does plan to cut back ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

supply. Research methodology An ICM poll commissioned by McCann Erickson of 1000 Britons, aged ...

Helen Edwards on Branding: The challenge of the dual

22 Sep 2010 | by Helen Edwards

such as Brazil and India with a sexy positioning in breath freshness. Research showed that this point ... based on his research into the world's strongest brands. It's worth a look to see how your brand ... with the substance and rigour of academic research and insight. - A man of many talents, Keller helps to manage ...

A healthier dose of realism

24 Aug 2010 | by Nicola Clark

issues reflected by recent research carried out on behalf of the Girl Guides, which revealed that 50 ...

Profile: Fanning the Olympic flame

18 Aug 2010 | by Mark Banham

researcher, KGS 1992-1993: Market research manager, drinks division, Smith Kline Beecham 1993 ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

11 Aug 2010 | by Alan Mitchell

. The snag: new research is casting doubt on what the right answer should be. Let's go back to a time ... few key considerations. In fact, research by Gerd Gigerenzer at the Max Planck Institute for Human ...

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