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Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

. Observational Insight Gymnastics (OIG) OIG is a revolutionary new research technique. OK, so I've just made ... when it comes to research, marketers are curiously captivated by snazzy new techniques with weird ...

OFT threatens fines for 'misleading' pricing

02 Dec 2010 | by Ed Owen

good or bad deal. However, our research has highlighted how certain pricing tactics can be used in a ...

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

McCracken is a research affiliate at the Convergence Culture Consortium at MIT. Its function is to explore ...

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

. The average payout was 35. - Last year, Consumer Focus published research showing that more than half ...

Nissan secures 16-page product placement manga in Monocle

22 Oct 2010 | by Katherine Levy

the research and development of the 'Hiyaku' story. In the four years since its launch, Monocle has extended ...

Helen Edwards on Branding: No clear line of insight

20 Oct 2010 | by Helen Edwards

Marketers should view with some scepticism the 'insights' presented to them by research agencies...., on the other hand, any of these statements were played back to you by a market research firm, after months ... loftier term. They would be insights. Research agencies used to be content with diligently providing ... they were actually using products and services. Marketing teams, combining data from different research ...

Two become one

06 Oct 2010 | by Jane Bainbridge

of PR and marketing are supported by many industry observers. Tim Ambler, honorary senior research ... or marketing? Mark Blayney Stuart, head of research at the Chartered Institute of Marketing, believes that a ...

Helen Edwards on Branding: The challenge of the dual

22 Sep 2010 | by Helen Edwards

such as Brazil and India with a sexy positioning in breath freshness. Research showed that this point ... based on his research into the world's strongest brands. It's worth a look to see how your brand ... with the substance and rigour of academic research and insight. - A man of many talents, Keller helps to manage ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

11 Aug 2010 | by Alan Mitchell

. The snag: new research is casting doubt on what the right answer should be. Let's go back to a time ... few key considerations. In fact, research by Gerd Gigerenzer at the Max Planck Institute for Human ...

Motors.co.uk pushes stress-busting positioning with in-car Tai Chi

06 Aug 2010 | by Jennifer Whitehead

is in motion. Research carried out by Motors.co.uk has discovered that people find car-buying a stressful ... and a Facebook page. Katie Wardle, head of marketing at motors.co.uk said: "From our research ...

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