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OFT threatens fines for 'misleading' pricing

02 Dec 2010 | by Ed Owen

good or bad deal. However, our research has highlighted how certain pricing tactics can be used in a ...

Unilever chief questions P&G's 'Turn to 30' campaign

16 Nov 2010 | by Gemma Charles

or are economical with the truth." His comments follow market research carried out by Unilever, in which ...

'Say goodbye to brand managers', says marketing specialist

05 Nov 2010 | by Sarah Shearman

in the future, according to Steven van Belleghem, head of the brand and communications research unit at Belgian...Presenting at the Media Research Group conference in Malta, van Belleghem urged marketers to let ... of mouth marketing is back, and overruling media research," he said. "After Google, world of mouth, speed ... , companies have to catch up with them." The managing partner of the research agency said companies now ...

ASA bans 'misleading' Harpic ad after Unilever complaint

03 Nov 2010 | by Ed Owen

-up with laboratory research to show Harpic Power Plus against several bleach-based cleaners. The ASA upheld ...

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

. The average payout was 35. - Last year, Consumer Focus published research showing that more than half ...

FMCG brands increase online ad expenditure

05 Oct 2010 | by Sarah Shearman

Brands in the sector, which have not significantly invested in the platform in the past, now account for 11.8% of UK online adspend, up from 9.4% last year, according to research from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Marketers invested almost 2bn online between ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

supply. Research methodology An ICM poll commissioned by McCann Erickson of 1000 Britons, aged ...

Helen Edwards on Branding: The challenge of the dual

21 Sep 2010 | by Helen Edwards

such as Brazil and India with a sexy positioning in breath freshness. Research showed that this point ...

Q&A: Jim Stengel - Shared wisdom

14 Sep 2010 | by Kim Benjamin

research. In addition, he is the author of Grow: How the World's Best Businesses Use the Power of Ideals ... that continues to surprise and delight its customers. Marketing has to work closely with research ...

A healthier dose of realism

24 Aug 2010 | by Nicola Clark

issues reflected by recent research carried out on behalf of the Girl Guides, which revealed that 50 ...

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