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Media: All about ... Agency/client relationships

19 Nov 2010

for managing change. The centrepiece of the event was industry research, undertaken in conjunction with Ipsos ... . The research, which covered 250 industry stakeholders, also showed that while a majority of clients believe ... channels to deliver a number of messages. Planners are encouraged by IPA TouchPoints research to rank media ...

Media Awards 2010: Best Public Sector and Charities Campaign

19 Nov 2010

with targeting this group and getting them to think about stopping smoking. Research found that making smokers ...

Media Awards 2010: Best Alcoholic Drinks Campaign

19 Nov 2010

with the idea of a campaign showing how it is easy to make a good Gordon's gin and tonic at home. As research ...

Media Awards 2010: Best Travel and Leisure Campaign

19 Nov 2010

targets with research showing that 86 per cent of people visiting had never been to Kensington Palace ...

Media Awards 2010: Print Sales Team of the Year - News International

19 Nov 2010

a year ago to 79 per cent. To improve relations with agencies, NI carries out research every six ...

Media Awards 2010: Finalists

19 Nov 2010

Richards Account planner: n/s Client: Research In Motion Brand/product: BlackBerry BBM Marketing ... /product: Wispa Gold Marketing director: Phil Rumbol Media/brand manager: Ross Farquhar BEST USE OF RESEARCH ...

The Work: Private View

19 Nov 2010

-depth research (setting up a few columns on Tweetdeck) confirms people certainly are talking about them. Skoda ...

Easyvoyage combats fake hotel reviews with relaunch of Easyopinions

17 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

and research the information before publishing it on the site. Jean Pierre Nadir, chief executive ...

New advertising think tank to focus on marketing to children

17 Nov 2010 | by John Reynolds and Daniel Farey-Jones

Credos, the new think tank created by the Advertising Association, is to focus its research...and Channel 4. The priority areas for its research were identified after it conducted a survey of opinion ... and founder of digital communications agency i-level; Fiona Wood, COI board director and head of research ... for the research and consultancy businesses owned by WPP; and Rory Sutherland, vice-chairman of WPP's Ogilvy Group ...

Unilever chief questions P&G's 'Turn to 30' campaign

16 Nov 2010 | by Gemma Charles

or are economical with the truth." His comments follow market research carried out by Unilever, in which ...

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