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Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

. Observational Insight Gymnastics (OIG) OIG is a revolutionary new research technique. OK, so I've just made ... when it comes to research, marketers are curiously captivated by snazzy new techniques with weird ...

Brands warned over 'paperless' service green claims

06 Dec 2010 | by Gemma Charles

be supported by a high level of substantiation". Research by Two Sides found that 43% of banks, 70 ...

Research predicts iPad surge for Orange and T-Mobile

03 Dec 2010 | by Ed Owen

-have" gadget for 2010 at a subsidised price, according to research...., senior research director in Vision Critical s London office, said: "The iPad has generated enormous share of mind among UK consumers, but uptake has been constrained by its premium price. "In our research ...

Inferno: Not Rocket Science

03 Dec 2010 | by Robin Jaffray, Inferno

research once, somebody said to me that "the world of work today was an idea being handed on from one ...

Campaign Promotion: The Big Digital Debate: how to create value from digital

03 Dec 2010

's clear the way that digital is researched and reported back leaves a lot to be desired," Parry concluded ... they complement each other whether I'm on Facebook or on television. Yahoo! did some research where, staggeringly ... 're doing global research with Nielsen that doesn't solve the integrated problem but is the next step ...

Media: Double Standards - 'Why wouldn't you want a "gorilla" to live online?'

03 Dec 2010

to help media agencies research and develop ways to clearly define the tangible value of viewers ...

The Big Digital Debate: How to create value from digital

02 Dec 2010 | by Noelle McElhatton

s clear the way that digital is researched and reported back leaves a lot to be desired," Parry concluded ... at how they complement each other whether I m on Facebook or on television. Yahoo! did some research ... are linked, but we need proof. We re doing global research with Nielsen that doesn t solve the integrated ...

Asda eyes up brand tie for fabric softener dispensers

02 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

responded to the project. Other partners of the initiative included sustainable research company ...

OFT threatens fines for 'misleading' pricing

02 Dec 2010 | by Ed Owen

good or bad deal. However, our research has highlighted how certain pricing tactics can be used in a ...

Collaboration: How to avoid crossed wires with cross-promotion

01 Dec 2010 | by Suzy Bashford

. 'These strategic cross-promotions have more meaning,' says Daniel Dumoulin, director at research agency ...

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