Media Lifeline: Mail Online
30 Apr 2010
, following a period of research and development, the company relaunches its flagship national online brand ...
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Diary: Web witter
30 Apr 2010
interesting when Joe Public sees their idea go into research. Because Unilever researches EVERYTHING. So Joe ...
Campaign Promotion: Richard Desforges - Try something different
30 Apr 2010
space with other film advertisers but the research showed the effectiveness of that break and the recall ...
Close-Up: Why Sony isn't after another 'balls'
23 Apr 2010 | by Claire Beale
their initial research into product specs and prices through to purchase and then on to them becoming brand ...
Close-Up: Rethinking advertising's consumption economy
23 Apr 2010
to the solutions. From product design to market research, from advertising to new forms of economic measurement ...
Close-Up: Why Sony isn't after another 'balls'
23 Apr 2010 | by Claire Beale
their initial research into product specs and prices through to purchase and then on to them becoming brand ...
Close-Up: Rethinking advertising's consumption economy
23 Apr 2010
to the solutions. From product design to market research, from advertising to new forms of economic measurement ...
Lessons from the cdp legacy
16 Apr 2010
by research were willing to stand back and let agencies weave their magic? Wasn't it easier at a time when ... gods of market research. "It wasn't that it didn't do research. It just used it in an illuminating ...
Close-up: Election Insight - How the Tories hope to support the ad industry
16 Apr 2010
national network that local programming could affiliate to. This would be good for viewers - Ofcom research ...
Media: All about ... The TV ad market shake-up
16 Apr 2010 | by Alasdair Reid
thorough of investigations, involving whole floors of well-paid researchers grazing lugubriously at mammoth ...
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