Search results for "Research

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Marketers favour smaller advertising agencies

31 May 2001 | by Anna Clarke

-sized agencies create the best work, compared with only 9% favouring larger agencies, according to new research.

P&G in $300m advertising pact with Viacom

31 May 2001 | by Anna Clarke

such as VH1 and perhaps the chance to access Viacom research and data on its viewers. ...

MARKET RESEARCH: The key to picking a research agency - Deciding on the best research methods

31 May 2001 | by NOELLE MCELHATTON, the editor of Direct Response

The popular perception of market research - the female interviewer with a clipboard - belies the huge range of research services available to clients. It's a spectrum that ranges from high ... defined the objectives of your research, how do you know what to buy and who to buy from? Although most ...

ADWATCH: The weekly analysis of advertisement recall powered by YAHOO! UK & Ireland

31 May 2001

/MindShare 35 19= - Iams Dog Food Saatchi & Saatchi/Starcom Motive 35 Adwatch research was conducted from May 18 to May 20 by NOP Research Group (020 7890 9948) as part of a weekly telephone ...

Virgin arm builds campus network to help targeting

31 May 2001

to student media, capture research statistics and recognise on-campus sponsorship opportunities ...

Nation unaware of what stakeholder pensions deliver

31 May 2001 | by SUZY BASHFORD

Almost 60% of consumers do not know what a stakeholder pension is, according to this week's research for Marketing by Taylor Nelson Sofres. Male respondents fared slightly better than females, with only 52% not knowing what stakeholder pensions are compared with 66% of women ...

NEW MEDIA: Askjeeves, Google and Altavista dominate UK navigation category

31 May 2001 | by DOMINICK ADDISON, Dominick Addison is marketing manager at Jupiter MMXI

Three brands dominate the way in which people search the web from home in the UK. The latest figures from internet research company, Jupiter MMXI show that Askjeeves, Google and Altavista take six of the top ten rankings in April 2001 with their .com and .co.uk sites. The search category as a whole ...

MARKETING MIX: Brand manager of the week

31 May 2001

Name James Griffin Age 30. Job title Senior brand manager, Pot Noodle What is your greatest work achievement? Helping to develop the latest TV campaign for the Pot Noodle brand, which achieved some of the best scores ever for a Pot Noodle ad in pre-test research. What ...

MARKETING MIX: Pen portrait

31 May 2001

measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also ...

OPINION: Neither dealers nor consumers want Ford's CRM

31 May 2001 | by LAURA MAZUR, a business writer and author

customer. There's just one problem, says a new report from Forrester Research. More fundamental than ...

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