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Sainsbury's puts faith in Oliver as advertising icon

commissioned an independent company to carry out research to uncover whether Oliver's popularity is waning in the North. According to Sainsbury's the research reveals that more people in the North watch Oliver's TV programme, The Naked Chef than in the South. When it comes to the ads, the research concludes ...

BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

Richard Hyman, chairman of Verdict Research, and Penny Herriman, a board account director at Bartle ... . Verdict's research shows that 73% of all Central London tourists said they would visit a department ...

CLOSE-UP: LIVE ISSUE/REGIONAL STEREOTYPING - Caricatures can cause ads to fall flat if they annoy the viewers

of campaigns. Recent Sainsbury's research has suggested that many in the region are failing to respond ... that decent regional research should have shown up this potential glitch in the approach ...

Oliver to front Sainsbury's Xmas ads

Jamie Oliver has shrugged off recent PR disasters to appear in a new burst of TV advertising for Sainsbury's in the run-up to Christmas. The campaign, through Abbott Mead Vickers BBDO, comes in the wake of research that claimed the celebrity chef is a turn-off for Northern shoppers ...

THE CLIENT CATALYSTS: Charles Dunstone - By relying on a handful of favourite agencies, Dunstone has been able to get the advertising he wants

but when we do research people don't think carphones or warehouses. It's just a name. It's very ... research that if our competitors advertise on radio, people just think it's Carphone Warehouse. We own ... at the research and this is what you need to do,' it was much more collaborative than that ...

Government launches ad campaign
to encourage online shopping

Feather actress Linda Robson, to encourge consumers to shop online this Christmas as research reveals.... The research was carried out by the Department of Trade & Industry to coincide with the campaign. The results ... products. The research found that 57% of those questioned said that they were unlikely to shop ...

Levi-Strauss hails EU's grey imports decision

in research and development and their retail networks - to provide quality and reliability - they should ...

IN-STORE: Getting children's attention in-store - With a greater choice of television for kids, firms must reach them in different ways

to sales ratio within the market was around 5% according to independent research firm Mintel; higher than ... that in-store display is effective. It conducted qualitative research last year into the impact ... the store. But the research showed boys rarely made a purchase without seeing the product in-store first ...

Public split over new-car buying at supermarkets

Tesco's decision to move into the car market by selling cars and motor insurance services (Marketing, November 8), could prove an uphill struggle. Research reveals the majority of consumers would not consider buying a new car from a supermarket. Fifty-six per cent of consumers ...

ANALYSIS: Making the case for creativity - D&AD hopes to prove that creativity can give businesses an edge. Suzy Bashford looks at the evidence

. Research also showed that new users felt daunted by the range of choice. This provided the hook ...

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