20 Dec 2001
commissioned an independent company to carry out
research to uncover whether Oliver's popularity is waning in the North.
According to Sainsbury's the research reveals that more people in the
North watch Oliver's TV programme, The Naked Chef than in the South.
When it comes to the ads, the research concludes ...
20 Dec 2001
| by SUZY BASHFORD
Richard
Hyman, chairman of Verdict Research, and Penny Herriman, a board account
director at Bartle ...
. Verdict's research shows that 73% of all
Central London tourists said they would visit a department ...
07 Dec 2001
| by MATTHEW COWEN
of campaigns. Recent Sainsbury's research has suggested that
many in the region are failing to respond ...
that decent regional research should have shown up this
potential glitch in the approach ...
07 Dec 2001
Jamie Oliver has shrugged off recent PR disasters to appear in a
new burst of TV advertising for Sainsbury's in the run-up to
Christmas.
The campaign, through Abbott Mead Vickers BBDO, comes in the wake of
research that claimed the celebrity chef is a turn-off for Northern
shoppers ...
30 Nov 2001
| by MATTHEW COWEN
but when we do research
people don't think carphones or warehouses. It's just a name. It's very ...
research that if our competitors advertise on
radio, people just think it's Carphone Warehouse. We own ...
at the research and this is what you need to do,' it was
much more collaborative than that ...
29 Nov 2001
| by Sylvia Westall,
Feather actress Linda Robson, to encourge consumers to shop online this Christmas as research reveals....
The research was carried out by the Department of Trade & Industry to coincide with the campaign. The results ...
products.
The research found that 57% of those questioned said that they were unlikely to shop ...
22 Nov 2001
| by DANIEL ROGERS and MARK KLEINMAN
in research
and development and their retail networks - to provide quality and
reliability - they should ...
22 Nov 2001
| by SIAN HARRINGTON
to sales ratio within the market was around 5% according
to independent research firm Mintel; higher than ...
that in-store display is effective. It conducted qualitative research
last year into the impact ...
the store. But the research
showed boys rarely made a purchase without seeing the product in-store
first ...
15 Nov 2001
Tesco's decision to move into the car market by selling cars and
motor insurance services (Marketing, November 8), could prove an uphill
struggle.
Research reveals the majority of consumers would not consider buying a
new car from a supermarket.
Fifty-six per cent of consumers ...
18 Oct 2001
| by SUZY BASHFORD
.
Research also showed that new users felt daunted by the range of
choice.
This provided the hook ...