Search results for "Research

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BELOW THE BELT: On the record

to be in touch with what consumers think and our regular consumer insight research tells us that people don ...

BENTLEY CASE STUDY: The Rich List - When Bentley devised bespoke marketing to match its cars, it hit on a way to hone in on its elite target audience

personality or business person), a dossier is created over a six-week period. A research team scans ... was the proud recipient of a "the most expensive fish tank in the world" after researchers identified his ...

THINK TANK: Customer service - Service providers. Service levels are still falling short of customers' increased expectations. But what can marketers do to bring them up to scratch?

specialist HR consultancy, to oversee a complete market research project to help it improve relationships ...

GALLERY 02: Visa - Fantasy

. Targeting over-18s, this highly-researched ad will be aired Europe-wide, excluding the UK.

STOP PRESS: ISBA welcomes research results

The Incorporated Society of British Advertisers has broadly welcomed the results of a research project commissioned by the Food Standards Agency, which shows that most consumers are unconcerned about food promotions. The research indicates that the views of consumer pressure groups such as SUSTAIN ...

MEDIA BRIEFS: RAJAR to improve radio services monitoring

RAJAR is to launch a host of developments next year to improve monitoring of radio services. Proposals include improved targeting of research samples. ...

Sainsbury's puts faith in Oliver as advertising icon

commissioned an independent company to carry out research to uncover whether Oliver's popularity is waning in the North. According to Sainsbury's the research reveals that more people in the North watch Oliver's TV programme, The Naked Chef than in the South. When it comes to the ads, the research concludes ...

NEW MEDIA BRIEFS: Associated New Media enters online travel market

Associated New Media, the digital arm of Associated Newspapers, is to enter the online travel market with the launch of www.thisistravel.co.uk in January. The site will act as a research tool, with destination guides to 70 countries and hotel reviews, as well as the ability to book flights, hotels ...

ADWATCH: The weekly analysis of advertisement recall powered by Yahoo! UK & Ireland

/MediaCom 30 Adwatch research was conducted from December 7 to 9 by NOP Research Group (020 7890 9948 ...

CAREERS: Job interview

biggest mistake? Blindly following research results without appreciating why research is there ... and research solutions together into a viable infrastructure for customers to experience 'one' brand ...

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