31 Dec 2001
| by ROB GRAY, director of Mercier Gray
to be in touch with what consumers think and our regular consumer
insight research tells us that people don ...
31 Dec 2001
| by HOLLY ACLAND
personality or
business person), a dossier is created over a six-week period. A
research team scans ...
was the proud
recipient of a "the most expensive fish tank in the world" after
researchers identified his ...
31 Dec 2001
| by MELANIE MAY
specialist HR consultancy, to oversee a complete market research project
to help it improve relationships ...
31 Dec 2001
. Targeting over-18s, this highly-researched ad will be aired Europe-wide, excluding the UK.
20 Dec 2001
The Incorporated Society of British Advertisers has broadly
welcomed the results of a research project commissioned by the Food
Standards Agency, which shows that most consumers are unconcerned about
food promotions. The research indicates that the views of consumer
pressure groups such as SUSTAIN ...
20 Dec 2001
RAJAR is to launch a host of developments next year to improve
monitoring of radio services. Proposals include improved targeting of
research samples.
...
20 Dec 2001
commissioned an independent company to carry out
research to uncover whether Oliver's popularity is waning in the North.
According to Sainsbury's the research reveals that more people in the
North watch Oliver's TV programme, The Naked Chef than in the South.
When it comes to the ads, the research concludes ...
20 Dec 2001
Associated New Media, the digital arm of Associated Newspapers, is
to enter the online travel market with the launch of
www.thisistravel.co.uk in January. The site will act as a research tool,
with destination guides to 70 countries and hotel reviews, as well as
the ability to book flights, hotels ...
20 Dec 2001
/MediaCom 30
Adwatch research was conducted from December 7 to 9 by NOP Research
Group (020 7890 9948 ...
20 Dec 2001
biggest mistake?
Blindly following research results without appreciating why research is
there ...
and research solutions together into a viable
infrastructure for customers to experience 'one' brand ...