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Brands must recognise the 'myth' of consumer radicalism

14 May 2013 | by Nicola Kemp

According to research from the Future Foundation, UK consumers are happy to tell researchers they are angry about everything, but in reality there is no real evidence of growing consumer radicalism. Speaking at the Future Foundation's Spring conference in London today (14 May) Christophe Jouan, CEO ...

Rising utility bills the leading worry for UK consumers

13 May 2013 | by John Reynolds

%) as they were two years ago (8%), according to new research figures from Nielsen.

How to ... motivate staff if the salary pot runs dry

30 Apr 2013

Talk it through. Chartered Institute of Personnel and Development research has found that about a third of employees whose pay has been frozen said their company did not explain the decision. Communicate quickly before feelings of alienation and antagonism set in. Don't get unnecessarily ...

Ditch 'outdated segmentation' to better target women, says study

23 Apr 2013 | by Gemma Charles

This is the key finding of a new global study, 'Female Tribes', by JWT London, which was launched today to an audience of female marketing leaders. The research, which is the result of six months quantitative and qualitative research, urges brand and media owners to "stop thinking about women in terms ...

Helen Edwards: the strategic value of ethnography

01 Apr 2013 | by Helen Edwards

the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish.... Research, by definition, seeks to illuminate some unknown. Yet much of what is conducted in the name ... offer runs that deep. Consumer research is commissioned, in other words, by people who live ... research budget will need to be sanctioned. It could be that the answer is a raised eyebrow and a shrug ...

Marketers need to broaden their horizons to achieve greatness

01 Apr 2013 | by Grant Duncan

functions, business challenges, product categories and geographies. Decision time Recent research ...

Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

28 Mar 2013 | by Charles Vallance and David Hopper

of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

change London 2012 Thinkbox - A marketing problem with a research solution: Screen Life: the view ... #dontcoveritup campaign Women's Aid - Blind eye Kern Sohn - The gnome experiment Cancer Research ...

Which loyalty brand is most prominent online? Brand barometer

18 Jan 2013 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

study from Thinkbox and COG Research, blended analysis of video footage of 23 households' living rooms ... to viewers and clearer results to marketers." David Poltrack, chief research officer at US broadcaster CBS ... and Twitter in a programme of research and experimentation in this exciting new area." Follow @DurraniMix ...

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