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The five rules of social media management

some way down the list. Research by consultancy McKinsey has shown that 70% of the extra value ... through customer care, market research and public relations. Brands are finally moving on from ...

Former BlackBerry boss sells off his entire stake in the company

Balsillie held 26.8 million shares in BlackBerry, formerly Research in Motion, after he stepped down stepped down as CEO a year ago, when he was replaced by Thorsten Heins. The news sent shares in BlackBerry down 3.4% to $13.52 ( 8.71) in early trading on the Nasdaq. Shares in the Canadian firm also fell ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

of 'Quick Data' The final trend concerns the world of research itself. At a time when everybody ...

EE: Kevin Bacon fails to champion EE and 4G

Wieden Kennedy/ Initiative 28 Adwatch research was conducted from 29 November-3 ...

Think BR: The power of life changing moments

in substantial ways, writes Lauren Mattey, research manager, Ipsos UU, Qualitative Research...the power of life changing moments. Lauren Mattey, research manager, Ipsos UU, Qualitative Research ...

Which mobile operator brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

BT aims for brand revival with its big content gamble

. Michael Underhill, a research analyst at media and telecoms research service Enders Analysis, agrees ...

Reaching gay consumers: beyond the 'pink pound'

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Vodafone plots leasing service to target tech-hungry shoppers

The brand hopes to attract shoppers who want to have the latest handsets, but are reluctant to sign up to 18-month or two-year contracts. Recent research by Carphone Warehouse showed that about 60% of smartphone owners have bought a new handset in the past 12 months, in comparison with just 25 ...

Ofgem proposals will force companies to disclose cheapest option

of consumers who have helped us shape this package through a period of extensive consumer research ...

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