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The Obama vs Romney marketing face-off: brand lessons from the US election

of insights at market research consultancy Edelman Berland, and a former US pollster, says now 'it is a ...

Five marketing takeouts from the Conservative Party conference

global research by PR company Edelman which showed that just 38% of UK consumers trust UK business, a ... this parliament. Miller said when this level of spend is queried, she cites McKinsey research showing that a 10 ... such as these could reap rewards for brand equity, she claimed, citing B Q research which found that 70% of consumers ...

Osborne reveals tax breaks for video games producers

and investment in the UK video games industry. Our research shows that Games Tax Relief should generate ...

Government under fire after DH adspend cuts

as a new study by Cancer Research UK confirmed that smoking is the biggest single cause of avoidable ...

Is adland protecting children enough?

executive, Advertising Standards Authority "Reg Bailey's review and our own research among young people ...

Lib Dems unveil new marketing chief

chief executive Chris Fox. Fox said market research and digital outreach would also be strengthened ... for the party based on policy objectives and polling and research. Clear understanding of the party s target ...

Government slammed over 'childhood' review

of childhood for using 'quick, cheap and dirty' research methods, and are calling for extra funds from...-based decision- making,' he added. 'If you do social research, you have to do it in a way that asks neutral ... as 'disproportionate and inherently negative' and called for marketers to help it produce research to add balance ... parents will be tested through separate quantitative research and evidence-gathering. DfE survey* Q ...

Editor's Comment: Biased data won't protect kids

However, perhaps ISBA is not outraged enough. This is a tawdry piece of work, and as any market researcher worth their salt will tell you, certain to produce a biased sample and therefore an unreliable ... ) that it could undertake its own survey is not the solution; it will lead to another war of words about research ...

Brand group opposes government's plain packaging for cigarettes plan

to recruit smokers", Noble said as far as he was aware, there was no research in the tobacco sector about ...

Our most recent crisis (...and where are the brands...?)

millions researching and analyzing when in reality they are living in a bubble. It s never too late ...

 

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