Search results for "Research

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Patience the key as car marketers look to ignite the industry's electric dream

04 Apr 2013 | by Alex Brownsell

agrees more needs to be done to get consumers to test drive EVs. "Research shows that those people who ...

Citroen DS3: The French car brand is sending mixed messages with this Apple-esque execution

21 Mar 2013 | by Ben Kay, Chief executive, RKCR/Y&R

/MEC 24 Adwatch research was conducted from 7-11 March 2013 by TNS as part of its twice ...

Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

21 Feb 2013 | by Jonathan Fraser, Head of planning, Holler

research was conducted from 7-11 February 2013 by TNS as part of its twice-weekly OnLineBus omnibus among ...

CES: The trends to watch

16 Jan 2013 | by Sarah Ivey

in technology is power supply. Research and development in this area tends to take a very creative turn, with a ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

of 'Quick Data' The final trend concerns the world of research itself. At a time when everybody ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Auto Trader launches Ignition on tablet

08 Nov 2012 | by Nick Batten

for an engaging and entertaining way to research their next car." The debut issue of Ignition is available ...

Industry view: What is the future of interactive TV advertising?

19 Oct 2012 | by Matthew Chapman

s expectations. We know from our Screen Life research that people actively want to chat, play, discover ...

Think BR: Time for automotive brands to get back on course

09 Oct 2012 | by Tim Gosman

Regardless of sector, it s a fundamental truth in marketing that the best brands are those that make an emotional connection with consumers. Even with people's thirst for information and the ability to research thoroughly before making purchases, emotional connections overrule the traditionally ...

Branded content: beyond the app

28 Sep 2012 | by Suzy Bashford

how people want to use your product,' he says. The brand spent much time researching how people ...

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