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Costa Coffee's growth is down to "reassuringly proud" strategy

30 Apr 2013 | by Jenny Ashmore

their coffee. They did the market research to prove and acclaim that they are "Britain s favourite coffee ...

Dove's campaign for real beauty returns after two-year gap

18 Apr 2013 | by John Reynolds

the confidence they need in day-to-day life. "Internal research has revealed that only 1% of UK women would ...

Gallaher Tobacco anti-plain packaging ad banned by watchdog

17 Apr 2013 | by Gemma Charles

in unpaid duty." The ASA received one complaint from Cancer Research arguing that the claim that "the ... ". Cancer Research also argued that the " 3bn lost in unpaid duty" was an exaggeration. The ASA ruled ...

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

Office's long-delayed research into FMCG packaging and "the impact of lookalikes" is due to be published ... of the research, claims the lobbying movement British Brands Group. Intellectual property advocates believe ...

Do you know your CEO? The eight essential leadership skills

14 Mar 2013 | by Rachel Barnes

interviewed and recorded the views of 40 chief executives from across the sectors. The research paints a ... purpose.' In the research, CEOs were asked to rate a series of leadership attributes on a five ... was not a specific aim of the research, several CEOs did comment off the record. 'The whole CEO pay ...

Which shampoo brand is most prominent online? Brand barometer

08 Mar 2013 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Sector Insight (interactive): deodorants and body sprays

07 Mar 2013 | by Jane Bainbridge

as commanding 16% of the deodorant market, Dove is the most trusted brand, according to brand research by Mintel ... and unappealing, as well as old-fashioned, according to brand research by Mintel. Source ...

Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn

07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney

19= (-) Ambi-Pur Grey Dusseldorf/MediaCom 20 Adwatch research ...

Which cleaning spray is most prominent online? Brand barometer

01 Mar 2013 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Channel 4 poll 'proves effectiveness' of product-placement activity

26 Feb 2013 | by Matthew Chapman and Ben Bold

Channel 4 and researcher BDRC Continental have unveiled data suggesting that a product ... demonstrates the "effectiveness of product placement as an advertising solution". The research comes two ... . The research also showed a 36% increase among 'Hollyoaks' viewers describing the Lumia as "best for my social ...

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