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Clear Channel billboard converts humidity into drinking water

The $32,600 billboard, which was co-produced by outdoor advertising company Clear Channel and researchers at the University of Engineering and Technology, transforms water using a series of condensers and filters. Companies: Clear Channel Peru and the UTEC (University of Engineering ...

Can M&S get its fashion mojo back?

customer research, but not just held up a mirror to its customers. Great expectations In fashion it ...

Social network users are airbrushing reality in search of peer approval

According to research from the Future Foundation, 44% of consumers agree with the statement, "I wish I could be more like the person I describe myself as on social media." These consumers are turning to apps such as Instasham and CouchCachet to populate their social media feeds with exotic ...

Brands must recognise the 'myth' of consumer radicalism

According to research from the Future Foundation, UK consumers are happy to tell researchers they are angry about everything, but in reality there is no real evidence of growing consumer radicalism. Speaking at the Future Foundation's Spring conference in London today (14 May) Christophe Jouan, CEO ...

Christian Woolfenden new bookies' favourite to be Marketing Leader of the Year

Paddy Power, which created the odds based on its own research, has elevated Woolfenden to the position of frontrunner at 3/1, overtaking the early favourite, former Olympics marketer Greg Nugent. EasyJet s Peter Duffy is a nose behind, with odds of 7/2, while Nugent joins Facebook s Rebecca Van Dyke ...

Top ten ads of the week

/Y R/MEC 31 Adwatch research was conducted from 9 May - 13 May 2013 by TNS as part ...

Microsoft finds that half of Britons do nothing about online privacy

Research for Microsoft's first ad campaign to raise awareness about online privacy found.... Microsoft research found 84% of people in the UK are concerned about online privacy, with 30% of people very ...

Rising utility bills the leading worry for UK consumers

%) as they were two years ago (8%), according to new research figures from Nielsen.

Apple ignores government pleas for greater parental controls

. The news comes despite research from the Department for Education finding that parents "very clearly said ...

Top ten ads of the week

/MEC 32 Adwatch research was conducted from 2 May - 7 May 2013 by TNS as part of its twice ...

 

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