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NMA names 2010's Top 10 most effective newspaper ads

15 Jul 2010 | by Arif Durrani

and Kantar Media. Using the new research model, the strongest performing newspaper ad in the first quarter ... element the research brings. She said: "This adds another element, another layer, to what we ve already ... of their TV and newspaper ads in the same way. Each ad is researched with consumers, and scores ...

70-year music culture archive launched

24 Jun 2010 | by Jacob Matias

Youth culture agency PYMCA has launched a new multimedia research archive detailing music culture...The collection of photographs, ad creative, texts and other media has been catalogued and launched as a new cultural research section of the Photographic Youth Music Culture Archive. PYMCA Cultural Research , accessible to subscribers, has multiple sections with music literature, including essays from ...

 

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