Sector insight: Optical goods and eyecare
28 Apr 2010 | by Jane Bainbridge
eye examinations and glasses. Mintel research suggests that four in 10 people buy their glasses from ...
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NMA names 2010's Top 10 most effective newspaper ads
15 Jul 2010 | by Arif Durrani
and Kantar Media. Using the new research model, the strongest performing newspaper ad in the first quarter ... element the research brings. She said: "This adds another element, another layer, to what we ve already ... of their TV and newspaper ads in the same way. Each ad is researched with consumers, and scores ...
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