15 May 2013
| by Nick Gray
customer research, but not just held up a mirror to its customers. Great expectations
In fashion it ...
10 Apr 2013
| by Matthew Chapman
Office's long-delayed research into FMCG packaging and "the impact of lookalikes" is due to be published ...
of the research, claims the lobbying movement British Brands Group.
Intellectual property advocates believe ...
22 Nov 2012
Even more exciting than pictures of gambling lambs, red squirrels and misty Peak District landscapes, the market research lads (yep just the lads) at Ipsos Mori are baring all in a 2013 calendar. It s not a bizarre response to some particularly fascinating piece of research that they have uncovered ...
16 Nov 2012
| by Maisie McCabe
viewers, in what Rufus Radcliffe, its group director of marketing and research, has hailed the "most
22 Dec 2011
| by Nicola Clark
up by 2.6% each, while out-of-town stores experienced a 0.3% increase.
Research from shopper ...
, with a semi-clothed model topping up her tan."
Christmas shopping in numbers
MasterCard research ...
27 May 2011
| by Nicola Clark
Click on the name below to see a profile of each featured marketer
Lorna Brown, John Lewis
Linda Chang Forever 21
Eva Chanter, LoveFilm
Vanessa Coelho Yahoo!
Kate Rydings, Unilever
Matt Jones, Research In Motion (BlackBerry)
Jemma Mackenzie ...
15 Jul 2010
| by Arif Durrani
and Kantar Media.
Using the new research model, the strongest performing newspaper ad in the first quarter ...
element the research brings. She said: "This adds another element, another layer, to what we ve already ...
of their TV and newspaper ads in the same way.
Each ad is researched with consumers, and scores ...
24 Jun 2010
| by Jacob Matias
Youth culture agency PYMCA has launched a new multimedia research archive detailing music culture...The collection of photographs, ad creative, texts and other media has been catalogued and launched as a new cultural research section of the Photographic Youth Music Culture Archive.
PYMCA Cultural Research , accessible to subscribers, has multiple sections with music literature, including essays from ...
16 Jun 2010
| by Jane Bainbridge
.
Ipsos MORI's research also suggests that significant sections of UK society are not facing up ...
09 Jun 2010
| by Jane Bainbridge
year ago, according to research by Toluna.
Over the next four years this market is predicted ...