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Meet the no-collar workers

20 Jun 2012 | by Nicola Clark

a Europe-wide quantitative research project, 'Millennials in the Working World', to unravel not only what motivates but also alienates this generation. Helen Rose, senior director of research ... and constant feedback. It is not surprising, therefore, that the research reveals they feel shortchanged when ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing for sustainable consumption

13 Jun 2012

felt organisations were simply box ticking. Research showed potential customers did not want to see ... qualitative and quantitative research, which led to strong results, and praised its good, hard numbers. Email ... and market share increased by 38%. HIGHLY COMMENDED Unilever FMCG giant Unilever's research ...

 

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