Search results for "Research

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What brands should know about the Alfa-Maintenance Woman

27 Jun 2012 | by Nicola Clark

to out-innovate each other, their investment in marketing far outstrips investment in research and NPD ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

27 Jun 2012 | by Noelle McElhatton

-president of research and insights, observed 'an emerging movement for [family] moments' in which brands can play a part ...

BlackBerry maker Research in Motion calls in Hanover to build government links

27 Jun 2012 | by Matt Cartmell

Troubled BlackBerry maker Research in Motion has brought in fresh public affairs help as it looks

Think BR: Opt-in to an opt-out audience

27 Jun 2012 | by René Rechtman

, research has shown that excessive marketing can even turn consumers against a brand, making them less ...

Think BR: The language of contrition

27 Jun 2012 | by Liz Doig

thing to do, and many companies have struggled to get it right. But recent research shows ...

Will investment in bespoke domain names add value to brands? The Marketing Society Forum

27 Jun 2012

of their business model, research showed the site could be found through good SEO, but when people typed directly ...

The changing gamer

26 Jun 2012 | by Alice Dunn

in their household. Further qualitative research highlights the social element of playing the Wii as a major driver ...

OECD hands pensions policy brief to Smithfield

25 Jun 2012 | by Alec Mattinson

to support its research work on pensions policy development....John Kiely commented: The OECD s research on global economic and social issues has played a pivotal ... . Our research demonstrates that, while much progress has been made to reform pensions, both in the UK and further afield, there is still much work to be done. Communicating the findings of our research ...

What Big Data means to marketers, and how to handle it

22 Jun 2012 | by Graham Oakes

't 'plan then do', it's 'experiment, learn and evolve'. That's a research mindset, but one ...

Trading places: this week's people moves

22 Jun 2012 | by Maisie McCabe

-Mobile 's head of future propositions, to the newly created role of market research director. Wainwright will be responsible for the UK-based market research unit, developing audience and retail insights. He will report ...

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